UP TO 70 jobs are to be created by a gift voucher company which is establishing a new centre in Dublin.
Smartbox, which currently employs almost 1000 people worldwide and offers gift boxes containing vouchers and rewards to customers, is to establish an international strategy, digital and IT centre of excellence in its Dublin operations.
The IDA client company is already transferring its data centre to Ireland and has started recruiting for the first 50 new jobs, with the potential to create a further 20 new jobs over the next year and a half.
Smartbox has been in Swords in Dublin since 2009, which the company’s COO said had been “highly successful”. “As a result of this, Ireland will now play a major role in our plans to maintain industry leadership and expand geographically to build a dominant global presence,” said Erwan Corre.
Minister for Jobs Richard Bruton said that a central part of the government’s plan for jobs and growth is developing the impact of multinational companies here and targeting high-growth sectors.
“Smartbox is one such company operating in one such sector, and today’s announcement that this young company is expanding its operations here and substantially increasing its employment is great news and further evidence of what is possible in a stable Irish economy,” said Bruton.