Here's why people are giving out about Coldplay and Beyoncé's new video

The video for Hymn For The Weekend hasn’t gone down well with everybody.

COLDPLAY HAVE DROPPED the video for their collaboration with Beyoncé, Hymn For The Weekend.

Shot on location in Mumbai, the video features Chris Martin walking the streets as children throw coloured powder.

powder2

powder

And a fire eater.

fireaeater

It also features Beyoncé playing a Bollywood film star.

beyonce

There she is in full Bollywood attire.

bollywood

beyy

It’s essentially the equivalent of an artist shooting a video in Ireland, and only featuring mystical Irish dancers and bodhrán-playing storytellers.

¯_(ツ)_/¯

Perhaps unsurprisingly, the video has come under fire on social media with many accusing both artists of appropriating and exoticising Indian culture.

It has been criticised for perpetuating the same old stereotypes about India.

A Holi-themed video? How fresh and new.

i dont even know what to say about this coldplay video except can white rock bands please stop filming holi videos in india, thank you.
— ahmed ali akbar (@radbrowndads) January 29, 2016

ahmed ali akbar / Twitter

Can white bands/artists stop filming holi/dance/slum based videos in India for profit or because you're on your gap yah thanks
— Anuradha Damale-Day (@anulikesstars) January 29, 2016

Anuradha Dameron / Twitter

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New Coldplay music video ft. Beyonce isn't cultural appropriation, it's orientalism. India is the land of snakecharmers & colorful Gods.
— Sana Saeed (@SanaSaeed) January 29, 2016

Sana Saeed / Twitter

Meanwhile, people have been calling Beyoncé out for appropriating Indian culture.

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Some have pointed out that Coldplay have form in this regard as Princess of China was also widely criticised upon its release for Rihanna’s, er, dodgy outfits.

china YouTube YouTube

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Others, however, have defended Coldplay and Beyoncé, claiming that the video ought to be viewed as a celebration of Indian culture, as opposed to cultural appropriation.

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You can watch the video in full below.

Coldplay Official / YouTube

Written by Amy O’Connor and posted on DailyEdge.ie

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Read: 6 hilarious offerings from Ireland’s biggest Vine star >

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