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Dublin: 15 °C Monday 20 May, 2013

Brand

# brand - Friday 21 December, 2012

EU cracks down on tobacco branding

Banning flavoured cigarettes and images of rotting lungs are all part of the plan.

# brand - Saturday 6 October, 2012

From Business ETC Like This post contains images

The 10 most-liked Facebook brand posts in September

What international brands’ updates got hundreds of thousands of likes last month, and why?

# brand - Monday 2 July, 2012

The 9 at 9: Monday

Nine things to know this morning…

# brand - Monday 7 May, 2012

Column: This is a unique island – and it’s time we regained our pride

Ireland has a heritage that is the envy of the world, writes Jillian Godsil. We should remember that when building our future.

# brand - Sunday 22 April, 2012

From Business ETC Never Too Old

6 female brand spokespeople who show age is just a number

Legendary women who can still promote a product.

# brand - Tuesday 8 November, 2011

From Business ETC Cider

C&C drinks company acquires number two US cider brand

The company also owns Magners and Bulmers Cider – and acquired Tennants lager for €205.2 million 2009. Today, it announced it had bought Hornsby’s cider.

# brand - Wednesday 12 October, 2011

Anglo Irish Bank… in the shredder

Bank staff are asked to get rid of all signs of the old name from their office space.

# brand - Wednesday 11 August, 2010

NEWSPAPER BARON Rupert Murdoch has been battling online telecoms firm Skype for over five years, according to new documents revealed. Murdoch is claiming trademark infringement and is attempting to prevent the firm from using the first three letters of its name Sky as they spell Sky – the TV firm which is 39% owned by the Australian.

Sky said that people may assume that Skype is part of Sky – which is not the case.

“Sky is involved in a long-running dispute with Skype in relation to several trade mark applications filed by Skype, including, but not limited to, television-related goods and services,” the spokesman said. “The key contention in the dispute is that the brands ‘Sky’ and ‘Skype’ will be considered confusingly similar by members of the public,” a spokesman for Sky said.

The firm said that its concerns were backed up by consumer research.

Skype have said it will fight the battle all the way to the European Court of Justice. The information has only just come out following an announcement that Skype is seeking to be listed as a public company in the US.

Skype was sold to Ebay for $2.6bn in 2005 but Ebay sold it for only $1.9bn last year.