GUINNESS IS ALMOST as synonymous with Ireland as shamrock and rain, with the black stuff encapsulating the idea of our drinking culture both at home and abroad.
Recently the company launched Guinness Zero, an alcohol-free alternative aimed at the Asian market where the non-alcoholic beverage category is well established, not least due to government hostility towards alcoholic drinks in the region.
An Irish launch still seems to be some distance away.
But if it were to launch here, how would the Irish, Guinness-drinking public react?
We’re asking: is Ireland ready for non-alcoholic Guinness?