The measure has long been supported by public health experts, and University College Cork (UCC) researchers today said the proposed tax would have “a measurable effect on the scale of [Ireland's obesity] epidemic”.
According to a soon-to-be-released study undertaken by the university’s Centre for Health and Diet Research, 82% of Cork children between the ages of and 10 consume SSDs.
The research found that consumers of SSDs were significantly more likely to be overweight or obese compared to non-consumers, and that an increase in consumption of one additional can of soft-drink per day (330ml) is associated with an average increase in body weight of 1kg (2.2lbs).
“Our research has shown that obese children consume on average 30% more of these drinks than that consumed by normal weight children,” UCC’s Dr Janas Harrington, the study’s co-principal investigator, said.
We are allowing our children to develop lifetime addictions to SSDs, the consequences of which will have a significant health impact on their generation if left unchecked.
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