This site uses cookies to improve your experience and to provide services and advertising. By continuing to browse, you agree to the use of cookies described in our Cookies Policy. You may change your settings at any time but this may impact on the functionality of the site. To learn more see our Cookies Policy.
OK
Dublin: 12 °C Thursday 18 October, 2018
Advertisement

Facebook rolls out major privacy changes for ads, personal info and facial recognition

Many of the changes are being put in place to comply with the EU’s new GDPR directive that comes into effect next month.

Facebook CEO Mark Zuckerberg appearing before a Senate committee last week.
Facebook CEO Mark Zuckerberg appearing before a Senate committee last week.
Image: Jack Gruber SIPA USA/PA Images

FACEBOOK ANNOUNCED TODAY it would begin rolling out changes to how it handles private data this week to comply with forthcoming EU rules, with European residents seeing the measures first.

The social network, which has been rocked by disclosures about hijacking of personal data on tens of millions of its users, said it will start implementing “new privacy experiences” to comply with the EU’s General Data Protection Regulation (GDPR) which becomes effective on 25 May.

“Everyone – no matter where they live – will be asked to review important information about how Facebook uses data and make choices about their privacy on Facebook,” said a statement from chief privacy officer Erin Egan and deputy general counsel Ashlie Beringer.

We’ll begin by rolling these choices out in Europe this week.

It comes after Facebook said yesterday that it would roll out specific measures to help cut out fake advertisements ahead of the Eighth Amendment referendum.

Under the new policy, Facebook users will be asked to review and make choices about ads they receive, including whether they want Facebook to use data from third parties.

Facebook users will also be asked to review and choose what to share about the political, religious, and relationship information on their profiles.

Additionally, users will be allowed to opt in or out of use of facial recognition technology.

The statement said users will be told that facial recognition is optional, but that it could offer some benefit, such as being notified when someone is using an unauthorised picture.

“We not only want to comply with the law, but also go beyond our obligations to build new and improved privacy experiences for everyone on Facebook,” Egan and Beringer wrote.

The news comes a week after Facebook founder Mark Zuckerberg faced 10 hours of questioning in two congressional panels following revelations that personal data was harvested on 87 million users by Cambridge Analytica, a consultancy firm working for Donald Trump’s 2016 campaign.

Zuckerberg testified that Facebook intends to offer the same privacy protections embodied in GDPR for its worldwide users, but that there could be some differences in format.

Egan and Beringer said Facebook users in the EU will start seeing the requests this week so they can make choices before 25 May.

“As part of our phased approach, people in the rest of the world will be asked to make their choices on a slightly later schedule,” they said.

They added that Facebook would take steps to comply with the EU rules that limit advertising and public viewing of data for teens.

This will mean no use of facial recognition for anyone under age 18 and limitations on who can see certain information teens have shared.

To comply with GDPR, Facebook will also limit what it shows to users between the ages of 13 and 15 unless they get permission from a parent.

With reporting from Sean Murray

© – AFP, 2018

  • Share on Facebook
  • Email this article
  •  

About the author:

AFP

Read next:

COMMENTS (17)

This is YOUR comments community. Stay civil, stay constructive, stay on topic. Please familiarise yourself with our comments policy here before taking part.
write a comment

    Leave a commentcancel