ALMOST HALF OF all people in the US think Facebook is nothing more than a passing fad, according to the results of a new poll.
Some 46 per cent of people believe the social media giant is likely to simply “fade away” as newer things arrive on the scene, an Associated Press/CNBC poll revealed.
Slightly fewer people, 43 per cent, reckon it will continue to be successful in the long term.
The figures emerged as Facebook prepares for its IPO, which is expected to be the largest in internet history.
Those surveyed also said the likely asking price for the firm’s shares – around $100billion in total – is too high.
More than 40 percent of American adults log in to the site — to share news, personal observations, photos and more — at least once a week. In all, some 900 million people around the world are users.
Among people in their teens and 20s, 55 per cent go on Facebook every day. A third log on several times a day.
Three of every five Facebook users say they have little or no faith that the company will protect their personal information.
Only 13 per cent trust Facebook to guard their data, and only 12 per cent would feel safe making purchases through the site. Even Facebook’s most dedicated users are wary — half of those who use the site daily say they wouldn’t feel safe buying things on the network.