Advertisement

We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

social cleansing

Popularity on Facebook could be key to targeted flu vaccinations - study

A new study has concluded that people who are central in their digital networks are also central in their real-life human networks.

pjimage Shutterstock Shutterstock

FACEBOOK ACCOUNTS AND telephone records can be used to pinpoint the best individuals to vaccinate to stop a disease outbreak in its tracks, researchers say.

Such people would be ‘central’ in their social networks, and thus likelier to spread disease-causing germs from one group to another.

Assuming there is an outbreak, and not enough vaccines for every person in the world, immunising these well-connected individuals would remove social ‘bridges’ by which germs can spread, experts wrote in the Journal of the Royal Society Interface.

The study, which tracked the digital and physical contacts of more than 500 university students, concluded that people who are central in their digital networks are also central in their real-life human networks.

“If you are a hub for your friends in the sense that you have many contacts via phone calls or on Facebook, making you a bridge between diverse communities, chances are high that you are also likely to be a bridge to connect those communities in case of an epidemic, such as influenza,” study co-author Enys Mones of the Technical University of Denmark told AFP.

By understanding the online contacts, we can find individuals who are such central members of the population and focus targeted counter-measures on them when there are limited resources for vaccination.

Using computer modelling, the research then calculated that vaccinating these ‘central’ individuals would be “almost as efficient as the most optimal (existing) vaccination strategies”.

It was also cheaper, as digital activity is easy to trace.

The goal of vaccination is to reduce the size of the population at risk of infection. It achieves something called ‘herd immunity’, whereby unvaccinated people are increasingly unlikely to come into contact with an infectious individual.

© – AFP, 2018

Read: People being warned to check systems as Intel reveals ‘serious flaws’ in its computer chips

Read: There are more quitters than smokers in Ireland

Your Voice
Readers Comments
9
This is YOUR comments community. Stay civil, stay constructive, stay on topic. Please familiarise yourself with our comments policy here before taking part.
Leave a Comment
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.

    Leave a commentcancel