FOOD COMPANY HEINZ is considering changing the name of Salad Cream, one of its most well-known – and polarising – products.
The company is currently reviewing the name with a decision due to be made by September.
In a statement, Heinz said that one of the names being considered is Sandwich Cream, because the majority of people who use the product these days use it for sandwiches rather than salads.
A spokesperson said that a name change would “reflect how the product is enjoyed by consumers every day”.
Heinz’s Salad Cream has been on the shelves of shops in Ireland and the UK for over a century, and is known for its distinctive zingy taste.
Spokesperson Joel Hughes said that the proposed change is aimed at younger consumers who haven’t grown up with the product, are unaware of it and don’t know what to eat it with.
There has been mixed reactions on social media to the idea of a name change, with a large number of people taking to Twitter to express their concerns.
Heinz could not confirm whether the change would extend to the product which is sold here in Ireland if the name does change. However the recipe is set to stay exactly the same even after the rebrand.
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