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Dublin: 6 °C Monday 27 February, 2017

#Marketing

# marketing - Yesterday’s News

From Business ETC 'The traditional lines between PR, marketing and advertising are blurring beyond recognition' Marketing

'The traditional lines between PR, marketing and advertising are blurring beyond recognition'

Here are 10 tips for how firms can take advantage and tell their ‘stories’ better.

# marketing - Saturday 25 February, 2017

These are the major trends expected to shape the Irish ad industry in 2017

Marketers will spend almost a billion euro on ads this year, according to Core Media.

# marketing - Wednesday 22 February, 2017

From Business ETC Pinterest has rolled out its advertising platform for Irish businesses Marketing

Pinterest has rolled out its advertising platform for Irish businesses

Companies based here can now pay for ‘promoted pins’.

# marketing - Sunday 19 February, 2017

From The Daily Edge Affiliate deals: The hidden way influencers are making money from your online shopping Influenced

Affiliate deals: The hidden way influencers are making money from your online shopping

What you should know before you click on those product links.

From Business ETC These are the major trends expected to shape the Irish ad industry in 2017 Marketing

These are the major trends expected to shape the Irish ad industry in 2017

Marketers will spend almost a billion euro on ads this year, according to Core Media.

# marketing - Sunday 12 February, 2017

What tourism officials are doing to lure visitors to Ireland's overlooked north-west

The bulk of Wild Atlantic Way travellers opt to head south – and bypass Sligo and Donegal.

# marketing - Thursday 9 February, 2017

What tourism officials are doing to lure visitors to Ireland's overlooked north-west

The bulk of Wild Atlantic Way travellers opt to head south – and bypass Sligo and Donegal.

# marketing - Saturday 4 February, 2017

From Business ETC What tourism officials are doing to lure visitors to Ireland's overlooked north-west Tourism

What tourism officials are doing to lure visitors to Ireland's overlooked north-west

The bulk of Wild Atlantic Way travellers opt to head south – and bypass Sligo and Donegal.

# marketing - Friday 3 February, 2017

From Business ETC Irish mobile marketing firm Zamano to wind down 'existing business lines' Internet

Irish mobile marketing firm Zamano to wind down 'existing business lines'

The public company said new payments rules were having a ‘significant impact’ on business.

# marketing - Tuesday 24 January, 2017

From Business ETC Ireland's ad watchdog is monitoring online influencers who don't declare paid-for posts Marketing

Ireland's ad watchdog is monitoring online influencers who don't declare paid-for posts

The ASAI has issued new guidelines for those operating in the fast-developing industry.

Irish bloggers will now have to declare when they're promoting a product in their posts

The ASAI aims to ensure that all marketing is easily identifiable from independent editorial content.

# marketing - Thursday 19 January, 2017

From Business ETC Irish-founded ad-tech firm SuperAwesome may be plotting a £200m London float Funding

Irish-founded ad-tech firm SuperAwesome may be plotting a £200m London float

The company was founded by serial entrepreneur Dylan Collins.

# marketing - Saturday 31 December, 2016

From Business ETC 8 of the worst corporate PR disasters of 2016 Marketing

8 of the worst corporate PR disasters of 2016

Help yourself to a festive dose of schadenfreude.

# marketing - Wednesday 21 December, 2016

From Business ETC What it takes for a brand to pull off a brilliant Christmas ad Marketing

What it takes for a brand to pull off a brilliant Christmas ad

Marketing guru Pat Kinsley says consumers are prime targets at this time of year.

# marketing - Monday 19 December, 2016

From Business ETC Poll: Do you think the spend on Christmas ads is worth it? Marketing This post contains a poll

Poll: Do you think the spend on Christmas ads is worth it?

Marketers have pumped a record €6 billion into this year’s festive campaign.

# marketing - Sunday 18 December, 2016

From Business ETC The delicate art of creating a brilliant Christmas window display Retail

The delicate art of creating a brilliant Christmas window display

Arnotts’ creative guru says the right display draws people in – and hopefully lifts sales.

The Dublin agency handling social media for music acts that don't have time to tweet

Circulate has managed online marketing for acts like Faithless and Jonas Blue.

From Business ETC The Dublin agency handling social media for music acts that don't have time to tweet Marketing

The Dublin agency handling social media for music acts that don't have time to tweet

Circulate has managed online marketing for acts like Faithless and Jonas Blue.

# marketing - Monday 12 December, 2016

From Business ETC Poll: Does it matter where brands advertise? Marketing This post contains a poll

Poll: Does it matter where brands advertise?

A string of companies have pulled ads from right-wing news site Breitbart recently.

# marketing - Saturday 10 December, 2016

From Business ETC Why Irish firms are willing to fork out thousands of euro for catchy web addresses Internet

Why Irish firms are willing to fork out thousands of euro for catchy web addresses

Several companies have paid five-figure sums for .ie names, while global prices reach into the millions.

# marketing - Thursday 8 December, 2016

From Business ETC Britain is banning junk food ads targeting children on social media Food And Drink

Britain is banning junk food ads targeting children on social media

Health campaigners have called for tighter rules to be introduced in Ireland.

# marketing - Tuesday 6 December, 2016

From Business ETC UTV Ireland will be shut down - then re-launched as the 'female-oriented' Be3 Media And Arts

UTV Ireland will be shut down - then re-launched as the 'female-oriented' Be3

TV3 will become the ‘grown-ups’ channel after the takeover of its former rival.

# marketing - Monday 5 December, 2016

From Business ETC Poll: Do you think virtual reality is worth the hype? Marketing This post contains a poll

Poll: Do you think virtual reality is worth the hype?

The industry is tipped to be worth $1 billion this year – and it seems like everyone wants a piece.

# marketing - Sunday 4 December, 2016

Virtual reality marketing is in vogue – but brands beware the novelty factor

Cheaper technology has put VR in reach of many more firms.

The business of 'brand scenting' - or using smells so your customers like you more

Dublin’s The Scent Company says its unique fragrances help trigger an ‘emotional response’.

# marketing - Saturday 3 December, 2016

From Business ETC The business of 'brand scenting' - or using smells so your customers like you more Marketing

The business of 'brand scenting' - or using smells so your customers like you more

Dublin’s The Scent Company says its unique fragrances help trigger an ‘emotional response’.

From Business ETC Virtual reality marketing is in vogue – but brands beware the novelty factor Marketing

Virtual reality marketing is in vogue – but brands beware the novelty factor

Cheaper technology has put VR in reach of many more firms.

# marketing - Friday 2 December, 2016

From Business ETC The firm behind Dublin Bikes lost a chunk of cash last year Marketing

The firm behind Dublin Bikes lost a chunk of cash last year

Advertising giant JCDecaux reported a loss of more than €364,000 in its Irish operation.

# marketing - Thursday 1 December, 2016

Kelloggs faces boycott after pulling ads from Trump-aligned site

The company said the decision “had nothing to do with politics”.

# marketing - Monday 28 November, 2016

Paddy Power, Topaz and others stung for sending spam emails and texts

The companies have been ordered to pay prosecution costs and donate varying sums to charity.

From Business ETC Paddy Power, Topaz and others stung for sending spam emails and texts Marketing

Paddy Power, Topaz and others stung for sending spam emails and texts

The companies have been ordered to pay prosecution costs and donate varying sums to charity.

From Business ETC Poll: Should bloggers and 'influencers' disclose freebies they get from brands? Opinion This post contains a poll

Poll: Should bloggers and 'influencers' disclose freebies they get from brands?

A peak PR body is concerned about how gifts and payments are handled by ‘passionate amateurs’.

# marketing - Sunday 27 November, 2016

Top Irish PR body seeks to curb rogue 'influencers' being paid to sell products and not admitting it

The PRII will host a round table with bloggers to create clear guidelines on disclosing payments.

From Business ETC Ireland's peak PR body wants to weed out rogue 'influencers' from innocent bloggers Marketing

Ireland's peak PR body wants to weed out rogue 'influencers' from innocent bloggers

The PRII will host a round table with bloggers to create clear guidelines on disclosing payments.

# marketing - Friday 25 November, 2016

How small online retailers can beat Amazon on Black Friday

Irish sellers should try to win the war on service – and play the ‘shop local’ card.

From Business ETC How small online retailers can beat Amazon on Black Friday Retail

How small online retailers can beat Amazon on Black Friday

Irish sellers should try to win the war on service – and play the ‘shop local’ card.

# marketing - Monday 21 November, 2016

Irish retailers are going big on Black Friday, but is it worth the hype?

Last year Longford was the first town to go all out for the sales frenzy, however this year it’s not alone.

Accused of 'blackmailing' publishers, Adblock Plus insists its aim is to create better ads

The company, which has locked horns with giants like Facebook, is building an ‘acceptable ads exchange’.

# marketing - Sunday 20 November, 2016

From Business ETC Accused of 'blackmailing' publishers, Adblock Plus insists its aim is to create better ads Marketing

Accused of 'blackmailing' publishers, Adblock Plus insists its aim is to create better ads

The company, which has locked horns with giants like Facebook, is building an ‘acceptable ads exchange’.

# marketing - Saturday 19 November, 2016

From Business ETC Irish retailers are going big on Black Friday, but is it worth the hype? Retail

Irish retailers are going big on Black Friday, but is it worth the hype?

Last year Longford was the first town to go all out for the sales frenzy, however this year it’s not alone.

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