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Dublin: 23 °C Thursday 25 May, 2017

#Marketing

# marketing - Today’s News

From Business ETC Why Google Shopping is such a big deal for retailers - and how to make it work for you Retail

Why Google Shopping is such a big deal for retailers - and how to make it work for you

Wolfgang Digital boss Alan Coleman delivers a masterclass in the e-commerce tool.

# marketing - Tuesday 23 May, 2017

From Business ETC How firms can find the sponsorship 'sweet spot' for their brands Insights

How firms can find the sponsorship 'sweet spot' for their brands

Consumers are smart – and they’ll see through cynical marketing ploys.

# marketing - Thursday 18 May, 2017

From Business ETC Why smaller firms should never try to 'tease' customers with mysterious ads Marketing

Why smaller firms should never try to 'tease' customers with mysterious ads

Mediaworks boss Paul Moran delivers a masterclass in savvy ad planning for businesses.

Love Irish Food has to stop 'misleading' ads that say its brands use Irish ingredients

It followed a complaint over salmon from Scotland that bore the group’s logo.

From Business ETC Love Irish Food has to stop 'misleading' ads that say its brands use Irish ingredients Marketing

Love Irish Food has to stop 'misleading' ads that say its brands use Irish ingredients

It followed a complaint over salmon from Scotland that bore the group’s logo.

# marketing - Sunday 14 May, 2017

'If you thought about setting up a business too deeply, you mightn't do it'

As part of its new weekly Startup Spotlight series, Fora profiles Sligo’s StoryLab.

# marketing - Saturday 13 May, 2017

Ryanair's marketing chief: 'I don't want customers to love us'

Kenny Jacobs said the budget airline is now ‘nice enough’.

# marketing - Thursday 11 May, 2017

From Business ETC 'You used to have five seconds to attract window shoppers. Now you have two' Retail

'You used to have five seconds to attract window shoppers. Now you have two'

The expert behind displays for the Kilkenny group delivers a masterclass in visual merchandising.

'If you thought about setting up a business too deeply, you mightn't do it'

As part of our new weekly Startup Spotlight series, we profile Sligo’s StoryLab.

Ryanair's marketing chief: 'I don't want customers to love us'

Kenny Jacobs said the budget airline is now ‘nice enough’.

# marketing - Wednesday 10 May, 2017

From Business ETC Ryanair's marketing chief: 'I don't want customers to love us' Transport

Ryanair's marketing chief: 'I don't want customers to love us'

Kenny Jacobs said the budget airline is now ‘nice enough’.

# marketing - Sunday 7 May, 2017

From Business ETC Aldi snitched on an Irish shopping-delivery startup for offering non-existent products Retail

Aldi snitched on an Irish shopping-delivery startup for offering non-existent products

The German discounter complained that items listed on Buymie’s app were misleading.

# marketing - Saturday 6 May, 2017

From Business ETC 'If you thought about setting up a business too deeply, you mightn't do it' Startups

'If you thought about setting up a business too deeply, you mightn't do it'

As part of our new weekly Startup Spotlight series, we profile Sligo’s StoryLab.

# marketing - Thursday 4 May, 2017

From Business ETC Lidl has been taken to task for advertising a 'cashmere' jumper with only 3% of the wool Retail

Lidl has been taken to task for advertising a 'cashmere' jumper with only 3% of the wool

The state’s advertising watchdog upheld a complaint about the product.

From Business ETC 'A good speech is like a miniskirt. Long enough to cover up but short enough to be interesting' Insights

'A good speech is like a miniskirt. Long enough to cover up but short enough to be interesting'

Public-speaking trainer Barbara Moynihan delivers a masterclass in making presentations.

# marketing - Monday 1 May, 2017

From Business ETC 'Try absolutely everything. You'll know marketing doesn't work when you haven't moved the needle' Insights

'Try absolutely everything. You'll know marketing doesn't work when you haven't moved the needle'

This is how Cork’s Teamwork has uncovered the best way to recruit new customers.

# marketing - Thursday 27 April, 2017

From Business ETC What a homeless charity can teach you about effective ads Media And Arts

What a homeless charity can teach you about effective ads

Havas Dublin managing director Bob Coggins delivers a masterclass in better marketing.

'Visitors don't come for tacky, renamed districts': Claims fly over the future of Dublin Town

A campaign has been launched to scrap the city centre business group.

# marketing - Wednesday 26 April, 2017

From Business ETC These are the sectors that attracted the most complaints about their ads Marketing

These are the sectors that attracted the most complaints about their ads

Written submissions to the advertising watchdog went up last year.

# marketing - Sunday 23 April, 2017

From Business ETC 'Visitors don't come for tacky, renamed districts': Claims fly over the future of Dublin Town Marketing

'Visitors don't come for tacky, renamed districts': Claims fly over the future of Dublin Town

A campaign has been launched to scrap the city centre business group.

# marketing - Thursday 20 April, 2017

From Business ETC How to be better at networking... and get rid of someone who chews your ear off Insights

How to be better at networking... and get rid of someone who chews your ear off

Network Ireland president Rebecca Harrison delivers a masterclass in mingling.

# marketing - Sunday 16 April, 2017

From Business ETC Food fraud or fair play? The murky business of supermarkets selling 'Irish' seafood Food And Drink

Food fraud or fair play? The murky business of supermarkets selling 'Irish' seafood

The major chains have adopted similar approaches in marketing fish sourced from abroad.

# marketing - Saturday 15 April, 2017

'United Airlines forgot the courts of public opinion and law are two very different things'

Communications expert Jack Murray delivers a masterclass in how to deal with a social media storm.

# marketing - Thursday 13 April, 2017

From Business ETC 'United Airlines forgot the courts of public opinion and law are two very different things' Social Media

'United Airlines forgot the courts of public opinion and law are two very different things'

Communications expert Jack Murray delivers a masterclass in how to deal with a social media storm.

# marketing - Wednesday 5 April, 2017

From Business ETC Hailo is using 'banter billboards' for its multimillion-euro rebrand as Mytaxi Marketing

Hailo is using 'banter billboards' for its multimillion-euro rebrand as Mytaxi

The company says changing the well-known name will be a challenge.

From Business ETC This is where most of Irish advertisers' record digital spending is going Marketing

This is where most of Irish advertisers' record digital spending is going

Social media sites were the beneficiaries of the biggest increases.

# marketing - Thursday 30 March, 2017

Telco firms attract the most complaints for misleading ads - but none have ever been fined

The industry-financed advertising watchdog says it’s ‘actively engaging’ with the sector.

# marketing - Tuesday 28 March, 2017

From Business ETC The amount spent on digital ads in Ireland should overtake traditional media this year Marketing

The amount spent on digital ads in Ireland should overtake traditional media this year

US researchers have predicted more than half the near-billion euro spend on ads will head online.

# marketing - Sunday 26 March, 2017

From Business ETC Telco firms attract the most complaints for misleading ads - but none have ever been fined Apps And Mobile

Telco firms attract the most complaints for misleading ads - but none have ever been fined

The industry-financed advertising watchdog says it’s ‘actively engaging’ with the sector.

# marketing - Thursday 23 March, 2017

From Business ETC 'The worst place for startups to be is in an article's headline - only your mother will read it' Marketing

'The worst place for startups to be is in an article's headline - only your mother will read it'

Beachut PR boss Paul Hayes delivers a masterclass in public relations for startups.

# marketing - Sunday 19 March, 2017

From Business ETC 'There is no good time to start a business, you just have to go for it' Insights

'There is no good time to start a business, you just have to go for it'

Launching a marketing firm in the recession sounds like a terrible idea – but for this company it worked.

# marketing - Tuesday 14 March, 2017

From Business ETC A copywriter has gone to the High Court to make sure she can't be fired Work

A copywriter has gone to the High Court to make sure she can't be fired

Her employer claimed she was taking too many personal calls and emails at work.

# marketing - Thursday 2 March, 2017

From Business ETC 'If you're coming up with a brand name, don't brainstorm on a Friday' Marketing

'If you're coming up with a brand name, don't brainstorm on a Friday'

Marketing guru Pat Kinsley delivers a masterclass in naming a company.

# marketing - Sunday 26 February, 2017

From Business ETC 'The traditional lines between PR, marketing and advertising are blurring beyond recognition' Marketing

'The traditional lines between PR, marketing and advertising are blurring beyond recognition'

Here are 10 tips for how firms can take advantage and tell their ‘stories’ better.

# marketing - Saturday 25 February, 2017

These are the major trends expected to shape the Irish ad industry in 2017

Marketers will spend almost a billion euro on ads this year, according to Core Media.

# marketing - Wednesday 22 February, 2017

From Business ETC Pinterest has rolled out its advertising platform for Irish businesses Marketing

Pinterest has rolled out its advertising platform for Irish businesses

Companies based here can now pay for ‘promoted pins’.

# marketing - Sunday 19 February, 2017

From The Daily Edge Affiliate deals: The hidden way influencers are making money from your online shopping Influenced

Affiliate deals: The hidden way influencers are making money from your online shopping

What you should know before you click on those product links.

From Business ETC These are the major trends expected to shape the Irish ad industry in 2017 Marketing

These are the major trends expected to shape the Irish ad industry in 2017

Marketers will spend almost a billion euro on ads this year, according to Core Media.

# marketing - Sunday 12 February, 2017

What tourism officials are doing to lure visitors to Ireland's overlooked north-west

The bulk of Wild Atlantic Way travellers opt to head south – and bypass Sligo and Donegal.

# marketing - Thursday 9 February, 2017

What tourism officials are doing to lure visitors to Ireland's overlooked north-west

The bulk of Wild Atlantic Way travellers opt to head south – and bypass Sligo and Donegal.

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