A WHOPPING €750k has been raised by people posting photos of their make-up free (and in the case of some men, make-up covered) faces online.
The #nomakeupselfie movement has seen one in 15 Irish people in Ireland donating to cancer research.
With over €750,000 donated already, LIKECHARITY said today that 8 per cent of the Irish adult population have donated already from their mobiles.
Donations
The donations are still coming in and the company described the movement as “a global craze that will keep social media boffins scratching their heads for years to come”.
The next question is if this sparks off a trend for new ways to raise funds online.
“It would be interesting to see if that particular trend developed – we would love to see big brands get creative and join in with their selfies,” said LIKECHARITY.
Of those criticising the trend, the company said its opinion is:
People will always question other people’s motivations and say that everybody is being opportune but maybe those people are missing the point. Raising money is critical for charities, if that is our objective with all of this, it simply doesn’t matter if people show off.
In the UK, #nomakeupselfie and #makeupselfie has already raised a total of £8m.
The trend is reported to have been started by crime novelist Laura Lippman, who tweeted a picture of herself without make-up after American actress Kim Novak’s appearance was criticised.
It soon went viral on social media, leading to a flood of donations in Ireland to the Irish Cancer Society.
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