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Online travel agent targets Mac users with more expensive deals

Orbitz says that Apple Mac owners are more likely to book a four or five star hotel.

THE ONLINE TRAVEL agency Orbitz has begun offering Apple Mac users more expensive travel packages, because it has found that Mac users tend to spend more.

According to a report in the Wall Street Journal Orbitz found that those with Macs are 40 per cent more likely to book a four or five star hotel and to spend between $20 and $30 more a night on rooms.

While hotel rooms are still being shown at the same prices, Mac users are shown the more expensive deals first, but Orbitz says that users can still sort the offers by price.

The Wall Street Journal states that the use of browsing data to target users is likely to become more common. Orbitz also examines details such as how you arrive at their site, return visits, and location when sorting the results offered to users.

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Emer McLysaght

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