PENNEYS HAS OPENED its first Italian store in Milan today.

The retailer, which trades under the name Primark outside of Ireland, opened its doors in the Il Centro shopping mall, Arese.

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The store will employ 400 members of staff, all hired in Italy and many from the Arese locality.

Primark Il Centro will have 63 changing rooms and 46 tills. It will also feature a relaxation area for customers to sit and take a break during shopping with access to free Wi-Fi.

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Commenting on the launch of Primark in Italy, Paul Marchant, Chief Executive of Primark, said: “We are thrilled to be opening our first store in Italy in the Il Centro shopping centre in Arese, Milan.

“This new Primark store will offer our new Italian customers amazing fashion at amazing prices for all the family.”

This new store, which is over 56,000 sq. ft. of retail space over two floors, brings the total number of Primark stores to 306 across 11 countries.

Read: Penney’s first US store is open for business>

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