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Dublin: 18 °C Wednesday 19 June, 2013

Column: Call them red-tops if you want – but we still need popular journalism

Tabloid misbehaviour is an easy target for complaints – but popular news is essential to our society, writes John O’Sullivan.

John O'Sullivan

IT’S THREE MINUTES since I last looked at Twitter. That tab in my browser is telling me that there have been precisely 100 updates. There are 18 tabs on my screen. Another of those opens into a story that links to another story that links to a great piece of enterprise journalism putting the ECB in the frame for forcing Ireland’s calamitous bank bailouts.

What has this got to do with (tab)loid journalism? Well, quite a lot, actually. I like to think that I am a discriminating, sceptical ‘consumer’ of news, but, clearly, there is a problem here.

Technology boosters say that I need new ways to deal with information overload, and point to the ‘filter failure’ of traditional media systems, and of what they like to refer to as old-style, or ‘legacy’ journalism.

But we, the public, still depend on journalists, knowledge managers, information professionals — call them what you will, but in my experience most news workers prefer to be called reporters, correspondents, editors, sub-editors and, very occasionally, writers.
Now, a lot of those people are in the dock, and those who worked at the News of the World, published since 1843, have been booted out of their jobs.

It’s a Gotcha! moment of historic proportions. For decades, people have been voicing concern about the corrosive, trivialising nature of news as entertainment and the gross vulgarity of sexualised, celebrity-obsessed ‘newszak’ put out by those trench-coated pigs of Spitting Image fame.

Now they have sunk themselves by going too far. Who but a tabloid low-life would be warped enough to hack into Milly Dowler’s voicemails? There is no defence. Cue the pillorying at the Leveson Inquiry and, of course, not a little glee at the sudden humiliation of the Murdochs, a spectacle most enjoyed by Britain’s political class, who have lived their lives in fear of Digger and his contemptible cohorts.

‘If Jeremy Clarkson had his way, tabloid journalists would be taken out and shot’

This is a tabloid story par excellence: TIME TO STAMP OUT RED-TOP MENACE, a simple narrative with good guys, bad guys, and, as much righteous indignation as we can handle.
If BBC boor and Sunday Times controversialist Jeremy Clarkson had his way, tabloid journalists would be taken out and shot in front of their families, just like those horrible public sector workers.

Speaking of trivialisation and celebrity, do you know the name and age of Adam Clayton’s daughter? Not that it’s any of your business or mine — she hasn’t sought to be in the public eye — but I could tell you if you really wanted to know, because this week the Guardian told me.

The Guardian, like all ‘quality’ newspapers, couches the delivery of this data — it is hardly information — in a knowingly ironic, conspiratorial tone.

The Sunday Times does precisely the same with its tabloid round-up, and all ‘quality’ newspapers vicariously engage in such journalism in one form or another. All the while, the unspoken contract is that the reader wouldn’t touch a tabloid with a barge pole. Tabloid hacks have been known deftly to call such a production, especially when it includes a spread of salacious images, a ‘broadsheet story’.

‘You will have little trouble finding all you don’t need to know about Louis Walsh or Wayne Rooney in an Irish newspaper of any stripe’

Broadsheets and compacts — we mustn’t call them tabloids, even though that accurately describes the size of the new formats — love nothing more. In an age when Twitter trends confirm our collective celeb addiction, you will have little trouble finding all you don’t need to know about Louis Walsh or Wayne Rooney in an Irish newspaper of any stripe.
The ‘respectable’ press in Britain and Ireland has strategically appropriated the concerns, the techniques and the styles of popular journalism.

This process has tended to make all news, not just that in the tabloids, more accessible and relevant to people’s lives. However much we may caricature tabloidese, when journalists at the Mail or Irish Daily Star work on a story, they craft it with skill and effort, and with the intent that it will be read by a mass audience. When modern journalists at other newspapers, however elite, write their stories, if they are doing their jobs properly, they do so in similar vein.

This is not the same as dumbing down. If news matters to democracy, then we should want as many people as possible reading or watching it.

If commercial pressures in the form of short-term ‘shareholder value’ instead produces, via newsroom bullying, bad journalism, then it might be useful to think not of damning journalists but of protecting them from such pressures by training them better, giving them secure professional bulwarks, and maintaining the staffing levels needed to provide editorial checks and balances.

Concerns on journalism standards are not confined to tabloids. In recent days, Britain’s broadsheet editors have begun to appear at Leveson, to answer questions about their own lapses, such as quite blatant plagiarism, owner influence and paying for information on MPs’ expenses.

‘The outsider, irreverent, disruptive spirit of tabloids has much to offer’

These specific questions come against a backdrop of narrowing news agendas, the chronic reliance on distorting PR, and clear cosiness with powerful business and political sources.
One interesting development is a palpable change of tone. So far at least, the broadsheet news executives’ exchanges with interrogating lawyers have been appreciably friendlier.
This difference, I think, goes to the heart of what tabloids could be about. In essence, freed from the tyranny of respectability, their outsider, irreverent and even disruptive spirit potentially has much to offer, if properly channelled. This is the kind of awkward squad journalism that the Daily Mirror that employed John Pilger represented, or that saw the Vita Cortex workers’ protest make the lead in the Irish Daily Mail.

Beyond putting evil cartoon hacks in the stocks, what is needed is a recognition of and support for good journalism. This is a very easy thing to say, and a very hard thing to achieve. It seems especially at odds with a climate in which news organizations’ failings are seized upon by politicians, business interests and self-righteous multi-millionaire celebrities seeking to tighten controls on the press, in the context of an already restrictive defamation regime.

To get good journalism, we need to allow journalists more autonomy, not less, and, however inconvenient, to give them more say in setting professional standards and regulating their activities. That doesn’t fit well in an era of news as a commodity, and of wage cuts, casualisation and outsourcing to the lowest bidder.

It’s been remarked in some quarters that the Leveson Inquiry has on its committee no one with direct knowledge of popular journalism. The Irish Press Council does not suffer from this glaring omission, but working journalists or their representatives still are well outnumbered by the lawyers, industry figures and establishment grandees.

The implication appears to be that news professionals should not rise above their workstations to help make important decisions on journalism policy. If we really are concerned about press standards, then having in place some more people who know something about this stuff from direct experience might be a good place to start.

Information crisis! My Twitter tab has clocked up 400 more tweets. Never mind. I’m going elsewhere to get my news from some people whose job it is to keep it as relevant, crisp, clear, and truthful as they can.

John O’Sullivan lectures in online journalism and in media and technology at Dublin City University.

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Comments (29 Comments)

  • The Pilger era Mirror which had real news rather than celeb gossip was destroyed when it had to take on the Sun in what turned out to be a rush to the gutter. Not worth reading in the UK, just how the British gutter press in (barely) Irish clothing has succeeded here has always perplexed and saddened me.

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  • Only time I ever pick up a tabloid is in the barbers if someone else is reading the quality. You can go through the Sun cover to cover in about 3 mins. Reminds me of an early learning book, all pictures. Even in the small written articles the spelling is brutal. Who cares what Georgia Salpa or Kerry Katona was doing two days ago? They’re only trash, the erm, the tabloids, I mean…

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  • Such a long winded essay….. Anyone who wants to read ANY paper with the headline ” sinead say’s 4 times is enough” or headlines to that effect needs to have a very up close and personal look at themselves, red tops are aimed at the less well off whose lives are grey and boring and think knowing that Louis Walsh gets hair plugs or Tulisa got new veneers is news…. Red tops have a very important part to play , I agree, as the combination of the star and mirror make excellent bedding for my German Shepard and Rhodesian ridgeback, having said that , if the quality of the ink was of a good standard,I would not hesitate using it to wipe my a*** …. But to have the remnants of jedward spread across me butt cheeks would only have the lads in the gym talking.

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    • Comment of the day right there!!! :-D

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    • Ian C 18/01/12 #

      @Dave I agree. Except my dog prefers the soft rustle of pages printed from thejournal.ie to line her bed.

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    • Dave, brilliant couldn’t have put it better myself, had a good giggle too!

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    • Thanks Joan I aim to please ;-)

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    • Hmmmm some serious newspaper snobbery going on here!
      I recall a story someone told me about the reason behind the failure of JFK’s team of advisors. The reason was because he’d brought in a team all with the same background. They were all from a similar walk of life. They had the opportunity to go to university – which was a big thing back then and not many could. This in turn closed in their world somewhat. While I agree it’s important to have people about who are experts, often the Joe Soap will see something the expert missed.
      Personally, I will read any of the newspapers because I prefer to have an informed opinion and hear more than one version of the same story – instead of just borrowing the opinion of the Irish Times journalist or whoever.

      Same thing goes with newspapers. Have a little respect.

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  • I don’t read tabloids; I don’t like intellectual snobbery; I hate Ger Colleran: I am clearly confused.

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  • If people treated the tabloid press as a piece of entrainment rather than serious news (apart from the sport section which some of them seem to do a really good job) then there would be no problem.
    There is really nothing like reading a two week old Sunday World whilst waiting to fork out €60 to see your GP.

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    • Phone hacking, portraying women as sex objects, right wing propaganda, promoting celebrity culture, Hillsborough, paparazzi harassment, here are just a few examples of why these rags are more sinister than the harmless fun you refer to. The way they treated Amy Winehouse is a good example; they print lots of disgusting articles about the poor girl before her death, while having twenty paps constantly follow her. Then she’s dies and the tributes are equally extreme. You can get good sports coverage from many other sources. These rags are a sad reflection on the sad people that support them.

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    • That’s a good point, just don’t take tabloids so seriously. I never buy them though, I get all my sensationalism, nonsense celebrity gossip, and other forms of gutter press from Sky News.

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  • Aydo 18/01/12 #

    Never bought one never will. Used to be prevalent on the building sites. I used to glance at page 3, that’s the peak of my interest.

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  • “Concerns on journalism standards are not confined to tabloids.” Agree – cf the decline of the Sindo into nothing more than a gossip mag with a few op pieces bolted on.

    But because the broadsheets also include gossip (albeit often dressed up as a critique or “tabloid review”) is surely no reason to allow tabloids carte blanche to lead the chase to the bottom?

    “To get good journalism, we need to allow journalists more autonomy, not less, and, however inconvenient, to give them more say in setting professional standards and regulating their activities.” I can’t imagine how allowing Rebekah Brooks, Ger Colleran et al set professional standard is going to improve journalism?

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  • It’s not just the red tops that are crap to read. All papers are targeted at certain demographics and are wrote to reflect their views. I don’t buy any paper any more. Why would I. Get all the news from the web.

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  • Am I the only one who clicked on this article just so I could read the comments?

    If some people want to read “red-tops” then that is fine by me but I won’t be one of them.

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  • Don’t read them. Never buy them. But love to look down on those who do buy them. BTW I’d throw the Sunday Independent into the same category.

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  • “however much we may caricature tabloidese, when journalists at the Mail or Irish Daily Star work on a story, they craft it with skill and effort…”

    Hmm, the only time I’ve ever contacted a newspaper was back a few years ago when the furore over the Mohammed cartoons was in full swing. There was an article in one of the English broadsheets (can’t remember which one) one day explaining why the cartoons had provoked the reaction they did. It was a comprehensive and detailed explanation. The next day, a journalist from the Irish Daily Star put her name to an article called “Why the cartoons are so serious”, which lifted sections of the broadsheet article word for word. I emailed the Star pointing this plagiarism out, but never got a response. Skill and effort indeed.

    Would anyone really miss the red tops if they went?

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  • Tabloids and long-winded gasbags both make me want to vomit.
    This article ticks both boxes!!!

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  • But let us have our own, not some rags from across the water with Irish tacked on.

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  • Why do the media turn a blind eye to corruption in our courts ,is it that they are scared or their hands are tied or are they part of the problem, its not as if it does not exist

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  • Thank you journal for removing those comments, they were in jest and only aimed at the one pen ;-))))

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  • kyp154 18/01/12 #

    Would love to see them gone, imagine a world that all newspapers carried real news given in a factual way so if you wanted to know what’s going on you bought one and read about it, much better than buying one of the red tops just to find dozens of pages telling us whats happening in “I’m strictly a big brother get me out of x factor” or some sh*te about the latest in Kerry Katonas life this week… Like any bloke i’d miss the sport and page 3 (which amount to 90% of the readership IMO) but they can be found in nuts and zoo, simples!

    All that said I wouldn’t wipe my ar’se with the indo.

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  • that was one of the worst articles I’ve ever read

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  • The previous comment nicely, and with no obvious sense of irony, illustrates every prejudice the OP was intended to counter.

    Good article. Journalists are needed to provide the counterpoint to PR and spin that public figures would like us to swallow. And good journalists are found across the spectrum.

    Good press outlet owners should realise that the best journalists will feel hampered if made to toe the line, and leave the editorial chairs alone.

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    • It’s a bit hard to accept the argument that we get Woodward&Bernstein only if we also read the National Enquirer.
      And frankly, if we look at the Irish market, it’s even harder – between the recent editorial decisions of the Irish Times (which for my money have lost them the title of “Paper of Record”), and the near-monopoly that comprises the rest of the press, and seen against the backdrop of the Defamation Act and the general standard of Irish defamation law, it’s hard to accept any argument that suggests we have good journalism in areas like finance or politics (even the good journalists we do have don’t do their best work for newspapers; thestory.ie for example).

      So, basicly, we print and buy the lowest form of dross possible, and get nothing in return except the broadsheets looking at the circulation figures of the tabloids with a commercial eye evaluating the relative revenue levels for quality, socially responsible investigative journalism on one hand and big tits on page three on the other. Big tits gets you higher circulation figures, higher advertising revenues and they cost less to get in the paper than a report on Charlie Haughey’s finances or ongoing abuse in the Catholic Church.

      And when that’s the state of journalism, who needs journalists?

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  • Got bored reading this… were are catchy headlines with pictures of hot women.

    Tabloids give the people what they want, it’s not about journalism it’s about shifting copy. grow up!

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