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Dublin: 6 °C Friday 24 May, 2013

Column: Is a technology overload making us less efficient at work?

Email, smartphones and tablets help us multi-task, writes Professor Gloria Mark, but can they also make us less productive?

Gloria Mark

This week the Dublin Web Summit has been hearing contributions from entrepreneurs and thinkers on how technology may alter our lives in the future.

However, Professor Gloria Mark of the University of California believes there may be a cost to the increasing role of technology in the workplace. She writes:

ONE OF THE  most popular questions I get asked is – “Are women better multitaskers than men?” The answer is – yes. Research has shown that women are better at maintaining continuity in their work in the following ways – they find it harder to get interrupted than men do and when they are interrupted they return to their tasks quicker than men do. Women are better at multitasking.

Why, is always the next question. Women have had to be. They are better at this because of they have practice of multitasking with family, home and work commitments. At the end of the day they have to pick up the kids, get meals ready and due to these factors they probably have had to be more efficient as they have a lot of tasks to do.

While women may be better at multitasking, everyone has to do some form of it in a modern-day office environment.

Technology

We have benefited a lot from technology – we can type faster, find out information faster. There is no question it has had its advantages. But it has brought the temptation to be distracted more, so really it is a double-edged sword.

With computers, there is more temptation to switch tasks more often. So if you are working on a word document, Google can get you straight to your email – and suddenly you are doing two tasks.

The office 100 years ago was a very different place. The work that went on there was actually done with different devices. So if you wanted to do a calculation you had to go to an adding machine, and if you wanted to type you had to use a typewriter. It was physically harder to change activities. With computing, it is all in the same box.

No one has actually looked at the big picture to see whether the influx in these new devices – like the iPhone – make us more efficient or if perhaps the old ways worked best.

I conducted a study where we cut off email in a workplace for five days. We found that people actually multitasked less – as in, they switched their tasks less frequently and spent longer time periods focusing on individual tasks. We had the workers wear heart rate monitors and we found that their stress also went down.

Cognitive switching

If you spend a longer period of time thinking and focusing on a task rather than switching back and forth then that is better, because when you switch it is a cognitive switch – and it brings with it a cognitive cost.

I don’t think this kind of research is being utilised. But I think for planning information technology in a work place it needs to be looked at.

Following the study, we recommended batching email, which means instead of continual emailing you send it out once in the morning and once after lunch. The way people email now increases peoples’ expectations – as in people are constantly checking it to see who has replied and that can increase stress levels. If you only send it out twice a day then you will know that the reason people haven’t replied to your email is because you haven’t sent it yet, so it is a way to create more sanity in the organisation level.

We are caught between two eras. On the one hand we are living through the proliferation of all these new devices, and we can hardly keep up with these developments. On the other, as users of these devices we still haven’t found a way to successfully integrate them into our lives. We can find our information fragmented across a number of devices. We can do better – we need to make technological design match efficient usage patterns.

My feeling is that we have gone too far. In terms of technology in work practices there have been downfalls. I think it is always better to meet face to face. In the study everyone reported how rewarding and important it was to have these face to face interactions and they said they found this was missing when they were just using their email to do business. It is so easy to just send an email but there is something to be said for the old ways of doing business.

We shouldn’t go overboard, we should still try and maintain face to face interactions.

Gloria Mark is a Professor in the Department of Informatics at the University of California, Irvine.  Her principle research areas are in human-computer interaction and computer-supported cooperative work. Her current projects include studying multi-tasking of information workers, IT use for resilience in disrupted environments, and Big Data analytics.

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Comments (24 Comments)

  • All grand if the environment is a slow paced administrative one. Not much good if the job exists simply because of the technology that allows you multitask. Try dealing with service level agreements, a team of coders, testers and helpdesk people by checking your mail twice a day.

    Reply
    • +1. If I didn’t have email throughout my work day I’d lose my voice from talking on the phone nonstop. And seeing as I deal with the US and Malaysia so much the phone bill would be astronomical.

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  • Gloria, this column was titled “Is a technology overload making us less efficient at work?”, I thought, this could be interesting as I think there is technology overload in the workplace also but i was disappointed how at the start, first 3 paragraphs, that you destroyed the credibility of the column by starting with a sexist blurb about how woman can multitask better than men which to be honest has absolutely nothing to do with technology or overload as a result in the work place. I suggest in future columns you write that you stick to the topic and steer clear of the sexist remarks. The rest of the column, starting with the first paragraph after the technology heading, was very good and I agree with it.

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    • Totally agree withTom. This old chestnut again about the differences between men and women. what is the problem ? We operate differently .. So what ? That’s not news! Regarding the technology issue , it is very possible to be efficient while utilising all available technologies without having head wreckage. It’s a matter of being disciplined really

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    • I agree

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    • Agreed. Most of the article makes perfect sense. Many of the authors suggestions are already being implemented in our school. However, as a teacher, I have to question the sexist opening. What is the message we are sending boys? That they can’t ever learn to multitask? That’s simply untrue. Men can multitask. Watch any barman in a pub take an order and prepare the drinks. Watch a male play the guitar, sing and interact with an audience. Are we saying they are inferior multitaskers? I dont see why it has to be a competitive thing. Suggesting women are better multitaskers due to juggling home and work life is sexist to both genders. Not all women juggle a job and a family and yet they can multitask. Many men juggle job and family and they are very good multitaskers. Finally, both genders can multitask, please stop using it as a decisive tool.

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  • Multi-tasking is just Attention Deficit Disorder for profit.

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  • Nowadays there is an expectation that you must reply to your emails almost immediately. On top of that you are contactable on your desk phone , instant messaging and your mobile phone. It’s ridiculous .. How did people manage before all this technology. I can see people moving away from this type of work as its just become too stressful .

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  • I remember a story on the news here in Ireland a woman after finishing her days work and after collecting her children from school, knocked down and killed a cyclist , she was on the phone at the time. There are consequences to multi tasking. x Andrew

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  • According to her own explanation, women that have children are better at multi tasking. Not just women are better at multi tasking. So cut the generalisation.

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  • JakkiB 19/10/12 #

    Nothing worse than trying to discuss something with someone in the office and their head is focused at the computer and especially if its a man as they cant multitask #Fact

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  • Let’s hope technology will one day eradicate productivity altogether. Hopefully we will see an end to this dull grey soul crushing and exploitive concept of work in our lifetime.

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  • Women can’t use technology so it balances out in the end

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  • It’s all about balance. I’ve found technology overwhelming at times that it’s just a case of literally switching off.

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  • For a start women can’t multitask….

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  • There it is. There is an off button. Decide to use it.

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  • People cannot really multi task. Multi tasking means giving each task the same high level of attention .

    It’s been scientifically tested and its been proved that only 3% of the population can truly multi task.

    Reply

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