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Rebrand complete: National Irish Bank disappears

Danske has shut the bank’s branch network in order to cut costs and redirect focus.

Image: Niall Carson/PA Wire/Press Association Images

ALL VISIBLE SIGNS of the National Irish Bank will vanish from today as Danske completes a rebrand of its Irish operations.

National Irish Bank will now function solely under the Danske Bank brand, a move which the institution says provides evidence of its dedication to ongoing investment in Ireland.

It has also completed a “significant restructure of its Irish business from a traditional retail bank to a specialised bank focussing on corporate and private clients”.

Personal customers will now be offered an online and telephone service after the bank’s 27-branch network was shut last week. Advisory centres have also been established in nine locations across the country and will be able to facilitate face-to-face meetings if needed.

About 100 jobs were lost as a result of the decision to shut the physical locations.

National Irish reports €401m pre-tax loss for first half of 2012

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