SLING YER HOOK, John Lewis. Another shop named after a man has taken your Christmas ad crown.

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UK hardware store Robert Dyas uploaded this Christmas ad to YouTube earlier this week – it features various staff members and customers proclaiming themselves as gay, straight, or bisexual, and it’s utterly confusing.

Yes, you did just hear a man saying:

The ad has gone viral on social media with people wondering what the hell is going on. Is it a spoof, or sincere?

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But other people cracked it – the ad is very similar to this 2009 parody video by YouTubers Rhett & Link, which did the same thing except with ‘black’ and ‘white’.

Parodying a parody. How very meta, Robert Dyas.

Written by Valerie Loftus and posted on DailyEdge.ie

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