WHAT DO YOU think of when somebody says that you run like a girl? Or throw like a girl?
It has negative connotations, right?
When did it become a slur? Why is it still one?
Those are the questions that Proctor and Gamble are asking in its latest ad for its Always products.
Yes, it’s an American commercial so the company have produced it to sell its brand. But, we have to admit, they’ve done it well.
A studio was set up and a group of adults and teens were asked to act out what it means to do something “like a girl”.
This is one young woman, “running like a girl”.
Here’s a man, “fighting like a girl”.
But what do girls think of themselves and other girls?
Here’s one reaction when a young girl was asked to “run like a girl”.
She’s not holding back for any negative stereotype.
Nor is this girl, who is fighting like a girl.
The ad ends with a message that all girls should keep running like girls, hitting like girls, throwing like girls and fighting like girls.
“Keep doing it ’cause it’s working. If somebody else says that running like a girl, or kicking like a girl, or shooting like a girl is something that you shouldn’t be doing, that’s their problem. Because if you’re still scoring, and you’re still getting to the ball on time, and you’re still being first, you’re doing it right. It doesn’t matter what they say.
I mean, yes, I kick like a girl, and I swim like a girl, and I walk like a girl, and I wake up in the morning like a girl because I am a girl. And that is not something that I should be ashamed of, so I’m going to do it, anyway. That’s what they should do.”
Here’s the full video.
via Business Insider