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Dublin: 12 °C Friday 24 May, 2013

Tourism Ireland aims to get more Russians to visit here

Trade mission lands in Moscow and St Petersburg to raise awareness of island’s attractions to the 24 million Russians who travel abroad annually.

Would Russian tourists be up for a tour of Bunratty Castle in Clare, followed by a tipple in Durty Nellys?
Would Russian tourists be up for a tour of Bunratty Castle in Clare, followed by a tipple in Durty Nellys?
Image: Eye Ubiquitous/Press Association Images

A TRADE MISSION which hopes to attract more Russians to the whole island of Ireland has kicked off today.

Irish tourism operators in Russia and representatives from Tourism Ireland are in Moscow and St Petersburg this week putting forward the island as a viable destination to tourists from Russia and neighbouring Russian-speaking countries. These would include Belarus, Kazakhstan and Kyrgyzstan.

Tourism Ireland said that it had identified Russia and these countries as a potential market with over 24 million Russians travelling outside their own country every year. It also conducted research which showed that Russian have “limited understanding of what the island of Ireland has to offer as a holiday destination”. The hope is that this mission will increase awareness and lead to Ireland being included in Russian tour operators’ itineraries.

Niall Gibbons, CEO of Tourism Ireland, said that Ireland had some obvious attraction points for Russian tourists as research shows that ‘natural scenic beauty’ and ‘history and culture’ are two main factors for Russians deciding where to travel outside of their own country. He said:

In 2010, Russian tourism business to the UK increased by 23 per cent and since the visa waiver scheme was introduced here by the Government in 2011, there has been a noted increase in demand from Russian tour operators for visas for Ireland.

This week’s mission is in conjunction with VisitBritain.

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Comments (35 Comments)

  • Borris in Ossory and Two Mile Borris must be top of the list of destinations for the Russians.

    Reply
  • Lol…tourism Ireland have”identified” Russia s tourism potential 10 years after everyone else….I run a tour guiding business in Dublin and the short sighted stupidity of that organization never fails to amaze me ……millions of Japanese travel each year with deep pockets and the ones I take around Ireland love it but always comment on how little they hear about this country in Japan and why there are no direct flights…same with the Chinese and brazilians I guide…..they hate the weather but love the clean, organic and colourful aspects of the country….tourism Ireland is another quango with too many layers of red tape and too many people working in it with little passion for the country

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    • Tommy C 04/02/13 #

      The Dublin Tourist office on Suffolk st is staffed by mainly Spanish people.
      And the Galway tour companys office in Galway is staffed by Polish staff.
      This is not good enough.

      Reply
    • Actually when I was in cuba there was a HUGE amount of russian. Their history and the fact they don’t need visa to go there. Left any and all visa restrictions. Do it like thailand where when you land you get 30 day visa.

      Reply
    • I am Ukrainian and I was working in hospitality in Ireland for 7 years. Marc Anthony Power is right. Ireland won’t get many rich from former USSR countries. They should concentrate on Asia and US instead. First of all not all Russians are rich, the average wage is around 600 euros a month and twice less in Ukraine. So that’s why out of 24 mln Russians around 20 ml travel to countries like Egypt, Turkey, Bulgaria, Ukraine etc. Because it is very cheap. You can buy an All Inclusive 3* tour to Turkey or Egypt for 500 euro per person for 10 days if you travel from Ukraine or Russia. Visa problem is not the biggest either, Iast year Irish government did a good move, they allowed people with British Visas (far more difficult to get than Irish) to travel without visa to Ireland and I already could see a small increase in tourists coming from former USSR countries. Most of rich Russians hold second citizenship (Spain, UK, Canada) so they do not need a visa. No offence but Ireland is not interested for most of those tourists. As I said emerging middle class like to travel were there is a cheap booze and sun. For the rest Ireland won’t be N1 or even N2 destination. For shopping they go to Milan or Paris, holidays Spain or Cyprus were they have properties. Most of rich Russians I met weren’t really interested in Irish history and culture compare to US and Japanese tourists. Golf? No. In Ukraine we have only 2 golf fields and a bit more in Russia. But very few people play golf in former USSR.

      Reply
  • I am in the UAE at the moment and the Russians are everywhere, my hotel is full of them and they have money. They escape the cold for a bit every winter it seems.

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  • 6,80 a pint in the temple bar , 380 for a room in kilkenny only oligarchs need apply !

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  • I have plenty of Russian friends who would LOVE to visit Ireland. The only thing that’s stopping them is the amount of bureaucracy and red tape surrounding getting visas to travel to Ireland. If Ireland made acquiring of travel visas easier then job done. Otherwise not a hope.

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  • Every additional tourist should be welcomed with arms wide open…..from Russia with love

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  • They would need to wise up a bot on Visas. We are embarking on 8 Visa applications at the minute for relatives and friends to come from Moscow to our daughters christening in June. The amount of paper work needed is crazy.

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  • Typical bad planning by another govt. quango. As another poster pointed out, the opportunity was 10 years ago. We could still go after this market, but a good few other countries are already a few steps ahead. Secondly, due to the Soviet Union, hardly any Russians over 40 speak any English. So Tourism Ireland needs to find a load of Russian speakers fast. Finally, and as someone who lived there and is married to a Russian, they only generally travel to hot countries or well known international cities (Paris, London). Ireland is or has neither.

    Reply
  • They’ve had their share of famines. And they like a tipple. Oh, and they’ve had their share of bad governments.

    There should be a massive big famine museum in Dublin with a special crying room where we can all get free vodka and guinness and moan and cry into large bowls of nettle soup.

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  • The Quinns could do their bit and bring all their Russian friends over. We will take any bodies money now the politicians and bankers have ruined our country.

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  • Wouldn’t it be great if all tourist destinations had ‘Russian’ information packages, because they don’t. For example, The Rock of Cashel in Co.Tipperary has lots of language pamphlets but NOT in Russian. Bottom up planning may help Russian access info about Ireland!

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    • Any sort of planning would help…..the lack of common sense or cultural awareness I encounter is astounding….I took a group of Chinese to one of dublins biggest tourist attractions recently and I asked for Chinese language guides and was given Japanese ones by the person there…..and I have countless other examples of general silliness

      Reply
  • I was browsing known hotel booking site for luxury places recently, just to kill the time, not a chance I could ever afford booking there, and it shows you that little info there “last booking date and time and from which country” and Russia was all over the place. Loads of rich there.

    Reply
  • How about working on lifting the ban on adopting children from Russia while we’re at it too.

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    • Tommy C 04/02/13 #

      Why not adopt Irish kids? There are thousands of them in care.

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    • Thats just it Tommy they’re in care.
      The children in Russia, and plenty of other countries I’m sure, live in orphanages, nobody to tuck them in at night, I breaks my heart.
      Do you know the Russian government have a data base of every opphan with their picture and ID number ?
      I’ve been on it and it would pull at anyone’s heart strings.
      One day I hope to adopt, as a currently singe mother with two children it would be difficult for me to be considered for adoption in Ireland.
      And just to say, I’m not usually one for being off topic but the # on the article is # To Russia with Love, that’s an Irish charity that works closly with Russian orphanages.

      Reply
    • Tommy C 05/02/13 #

      Yeah I know. I volunteer with irish kids in care. The reason many of them are in care is because no one will adopt them. Irish people want babies not toddlers so theyd rather take Russian kids instead of our own who need love and care.

      Reply
  • Vodka is the new black

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  • I wonder will Mcgeever be happy to see the Russians.

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  • I’d better brush up on my russian so since all the russian i can say is f****** b****…

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  • Trying to attract Mr Gibbons with Russian Tourism guide of Ireland. Answer was no budget.

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  • Russian mafia meets European EU mafia with little Paddy mafia of FF FG LAB being the bouncers on the door.

    Reply

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