THESE FIVE EXAMPLES, picked by Business Insider as the best of last night’s offerings, might give some insight into why Americans can’t get enough of the ads played during the Super Bowl commercial breaks.

The big brands often don’t worry about highlighting what their product is, what it does or why you need it in your life. Instead, they want to make entertaining ads that people will be talking about the day after the major NFL event.

As entertainment was, eh, lacking in the actual football, the ad teams really had to bring it. (Especially as companies forked out an average of $4 million per 30-second slot).

What do you think? Do you agree with this Top Five?

5. Chrysler: America’s Import

There’s Bob Dylan.

(YouTube: chrysler)

4. Audi: Doberhuahua

Yes, compromising is terrifying Audi.

(YouTube: AudiofAmerica)

3. T-Mobile: Tim Tebow

Before watching this one, non-NFL fans should note that Tim Tebow (the main character here) is a former quarterback. He was dropped by the New England Patriots earlier this season, making him a free agent with no contract.

(YouTube: TMobile)

2. Budweiser: ‘Puppy Love’

Horses and puppies? You can’t lose.

(YouTube: budweiser)

1. Coca-Cola: ‘America the Beautiful’

After a bad year in 2013 (remember how Pepsi upstaged it), Coca-Cola came back with a beautiful bang.

(YouTube: Super Bowl XLVIII Official)

Reporting by Business Insider

Open thread: Here’s where all the cool people who stayed up for the Super Bowl were hanging out

Making a difference

A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

For the price of one cup of coffee each week you can make sure we can keep reliable, meaningful news open to everyone regardless of their ability to pay.

Support us Learn More