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Charity criticises Facebook after it deemed a breast cancer awareness video "offensive"

Communications director Lena Biornstad said she found the decision “incomprehensible”.

FACEBOOK HAS REMOVED a video on breast cancer awareness because it deemed the images “offensive”,the Swedish Cancer Society claimed.

The video, displaying animated figures of women with circle-shaped breasts, aimed to explain to women how to check for suspicious lumps.

Sweden’s Cancerfonden said it has tried to contact Facebook without any response and has decided to appeal the decision to remove the video.

Facebook was not immediately available for comment.

Cancerfonden communications director Lena Biornstad told AFP:

We find it incomprehensible and strange how one can perceive medical information as offensive.

“This is information that saves lives, which is important for us,” she said. “This prevents us from doing so.”

Outrage

Facebook faced a backlash in September for repeatedly deleting a historic Vietnam War photo included in a post by Norway’s Prime Minister Erna Solberg.

It said the iconic photo of a naked Vietnamese girl fleeing a napalm bombing violated its rules but later backtracked on the decision.

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