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Wednesday 6 December 2023 Dublin: 8°C

# Advertising Standards Authority for Ireland

This year
2023
'Environmentally friendly' lawnmowers and 'best' credit union claims fall foul of advert watchdog
The Advertising Standards Authority for Ireland (ASAI) today released its latest Complaints Bulletin.
All time
Majority of Irish adults believe social media influencers are inauthentic and misrepresent real life
The finding was contained in a survey carried out by the ASAI.
Influenced: ASAI records spike in complaints about health and beauty ads
The sector received the most amount of complaints last year.
Complaints claiming Paddy Power advert was 'anti-English', 'offensive' and 'racist' upheld
The advertisement in question ran as part of a Paddy Power branded Six Nations Campaign.
Watchdog to review use of term 'unlimited' in phone plan advertising
The ASAI said new guidelines will help to ensure certain marketing terms are not misleading to consumers.
Complaint partially upheld about 'Despicable Me' Sky ad
The ASAI also upheld a complaint against Lidl in relation to a competition it ran.
Complaint upheld after man is surprised Lidl jumper is only 3% cashmere
The “classic and elegant” jumper cost €16.99.
Lidl is in trouble for advertising 'fresh' fish which actually came from Namibia
The complaint related to Lidl’s InisMara brand of fish products.
Newbridge ad deemed too sexy (not the Ronan O'Gara one)
The advertisement was deemed ‘overtly sexual in nature’ and ‘provocative’ by the ASAI.
Ads in breach: Small print from Three, bad coverage from eMobile, indecency from The Wright Venue
In its latest update, the ASAI found 14 ads did not comply with their code.