Influenced: ASAI records spike in complaints about health and beauty ads
The sector received the most amount of complaints last year.
Your contributions will help us continue to deliver the stories that are important to you
The sector received the most amount of complaints last year.
The advertisement in question ran as part of a Paddy Power branded Six Nations Campaign.
The ASAI said new guidelines will help to ensure certain marketing terms are not misleading to consumers.
The ASAI also upheld a complaint against Lidl in relation to a competition it ran.
The “classic and elegant” jumper cost €16.99.
The complaint related to Lidl’s InisMara brand of fish products.
The advertisement was deemed ‘overtly sexual in nature’ and ‘provocative’ by the ASAI.
In its latest update, the ASAI found 14 ads did not comply with their code.