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Monday 27 March 2023 Dublin: 7°C

# Advertising Standards Authority

Last year
2022
# coining it
Ireland's advertising watchdog aware of 'increasing concern' over misleading cryptocurrency ads
Spain and the United Kingdom have both unveiled new rules aimed at tightening advertising standards for crypto-assets.
All time
# ASAI
'Encouraging an unhealthy amount of eating': Cadbury Creme Egg hunt complaint rejected by ASAI
A woman reported two Facebook posts relating to the Creme Egg Hunting Season.
# pets
Complaint upheld after Aer Lingus advert about cost for pet travel 'likely to mislead'
The ASAI determined that the advertisement should not reappear in the current format.
# media and marketing
Beauty chain Sisu fell foul of advertising rules for publishing a 'misleading' Instagram post
Pat Phelan’s cosmetic clinic company ‘strongly repudiated’ a complaint about a social media post.
# online ads
Advertising watchdog should be 'beefed up' so it can monitor online political ads
The minister said the ASAI should have statutory powers extended to it so it can take over monitoring the standards of political ads.
# false advertising
Complaint upheld after Santa no-show at Donegal nightclub's 'misleading' 99c drinks night
The complaint was lodged over a Facebook ad for a ‘Snow Rave’ in The Pulse Venue in Letterkenny.
# Fraud
Irish consumers scammed by fraudulent websites advertising on Facebook and Instagram
Well-known brands have distanced themselves from the websites, whose ads keep appearing on social media.
# first case
Complaint upheld about Irish blogger's 'misleading' Instagram image
Rosie Connolly used a photoshopped image to promote a Rimmel product.
# daddy issues
Vodafone TV ad about boy meeting mum's new partner received numerous complaints
The ASAI received 15 complaints about the TV advert because it “lacked information on the whereabouts of the boy’s biological dad”.
# misleading
Health and beauty ads attracted the most complaints to the watchdog body last year
The total number of complaints increased nearly 60% last year.
# ASAI
Slap on the wrist for Eir after it misleadingly advertised sports channel bundle for €1
In order to avail of the €1 add-on deal, customers would have to purchase a broadband and TV bundle.
# ASAI
Complaint upheld after UCD student asked to pay almost €500 more in fees than advertised
Outdated fee information had been listed on UCD’s School of Medicine website.
# Northern Ireland
Pro-life abortion billboard 'unlikely to mislead readers' says ad watchdog
The ASA found a billboard claiming 100,000 lives were saved as a result of Northern Ireland’s abortion laws was not misleading.
# Homeopathy
Ad which claimed homeopathy treatment helped children with autism overcome symptoms banned
The Advertising Standards Authority of Ireland (ASAI) made the ruling against Almond Homeopathy this week.
# designer vagina
'Designer vagina' surgery ad banned in London
An advert offering vagina reshaping has been banned from the London Metro because it could make women feel dissatisfied with their bodies
# Body Image
This Yves Saint Laurent ad was banned for using an 'unhealthily underweight' model
It’s not the first time the French fashion label has been the target of complaints.
# too young
Another American Apparel ad has been banned for sexualising children
It’s the second time in six months the fashion label has fallen foul of UK authorities.
# Banned
We didn't mean to objectify women, say Newbridge Silverware on banned ad
The ad for a new jewellery range was deemed too sexy by the Advertising Standards Authority.
# pay as you go
Paul O'Connell's Pinergy ads banned for being "misleading"
The ads can’t be shown again in their current format, the Advertising Standards Authority said.
# Not Fair
Spotify given a dressing down over Lily Allen "F*** You" recommendation
The company are red-faced after recommending some users to “give it a try. F*** You”.
# twice as nice
Turns out Fairy Liquid DOES last twice as long as its rivals
A complaint from its rival Persil ended with the UK’s Advertising Standards Authority led to the ruling.
# Ads
Big Fat Gypsy Wedding ads "offensive", says UK watchdog
Two out of four Channel 4 poster ads were slammed by Britain’s Advertising Standards Authority, which described them as “offensive and irresponsible”.
# adwatch
9 ideas for non-boob-related Club Orange ads
What will Club Orange do if the breasts get banned? We’ve looked at other potential directions.
# Complaints
"Spanking", "MILF" and hangover Jesus too much for the Advertising Standards Authority
Ads for the 48 mobile network and a hangover cure have been shot down by the ASAI.
# Abortion
ASAI powerless to act on anti-abortion billboards
The Advertising Standards Authority has received a number of complaints over the Life Institute campaign, but said it is outside their remit.
# Banned
Too sexy, too violent or plain offensive: 20 ads banned in the UK
Are you offended?
# Badvertising
Ryanair rapped over ‘sexist’ newspaper ads for cabin crew calendar
The Advertising Standards Agency upholds complaints over newspaper ads selling the airline’s underwear-themed calendar.
# Broadband
UPC ordered to drop 'fastest broadband' claim from adverts
The advertising standards watchdog upholds a complaint from Magnet, which says its own broadband speeds are faster.
# Advertising
GAA-themed crisps ads not Hunky Dory, says advertising watchdog
The ASAI upholds 82 complaints against the Gaelic football-themed Hunky Dory’s ads which caused “grave and widespread offence”.
# Hunky Dorys
Camogie chief says crisps ads are just not 'Hunky Dory'
Those ads featuring scantily-clad girls trying their hand at our national sport haven’t gone down well with some…
# Advertising
Adverts rapped for being sexist, misleading and 'feckin' great'
As the Advertising Standards Authority of Ireland releases its latest report, we look at some of the ads that vexed viewers.
# Racism
Cadbury's ad ruled 'not racist', despite apology to Naomi Campbell
Britain’s Advertising Standards Authority says an ad referring to Naomi Campbell as a ‘diva’ did not reference her race.
# Coca-Cola
Coca-Cola's Vitamin Water advert banned for 'misleading' public
An advert that claimed Coca-Cola’s Vitamin Water was “nutritious” has been banned – as the drink contains the equivalent of five teaspoons of added sugar.