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The most popular messaging service among Irish adults isn't WhatsApp or Viber...

It’s actually one that’s been around much longer.
Jun 17th 2014, 3:44 PM 43,121 18

IRISH ADULTS ARE more likely to have Skype and Viber on their smartphones than Facebook Messenger and WhatsApp, according to new findings.

The latest quarterly report from Ipsos MRBI found that while instant messaging services like Viber, WhatsApp and Snapchat continue to grow in popularity, Skype is still the most popular messaging service in Ireland with more than half of Irish adults (51%) owning an account.

Viber is the second most popular messaging at 40%, having steadily grown over the past six months.

Facebook Messenger saw the biggest fall by dropping from 39% to 34% between November to May while WhatsApp saw its userbase increase from 22% to 30% within the same period.

Snapchat continues to increase in usage with 21% of Irish adults using it, an eight point increase since November, while Vine is virtually unchanged since August, hovering around the 4% mark.

Ipsos MRBI graph To see a larger version of this image, click on the source link. Source: Ipsos MRBI

In social networks, Facebook is still by far the most popular social network with 62% of Irish adults having an account, while more than one third of that figure use the site daily.

Twitter is the closest site to matching it with 30% of Irish adults using it and one in ten tweeting daily, while LinkedIn sees 26% of Irish adults using it. All three have seen a steady increase in Irish users over the past six months.

Ow.ly - image uploaded by @IpsosMRBI To see a larger version of this image, click on the source link. Source: Ipsos MRBI

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Quinton O'Reilly

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