Skip to content
#Open journalism No news is bad news

Your contributions will help us continue to deliver the stories that are important to you

Support The Journal

Here's the video that made LEGO kick Shell to the kerb

A Greenpeace campaign has led to the toy giant distancing itself from Shell.
Oct 9th 2014, 9:34 PM 23,559 21

Source: GreenpeaceVideo/YouTube

LEGO HAS SAID that Shell will no longer be allowed to sell its toys sets, following a Greenpeace campaign.

The Danish toymaker decided not to renew its contract with the oil giant after a viral campaign highlighted the dangers of Arctic drilling.

Environmental activists Greenpeace launched the above video in July, which shows a Lego Arctic landscape with a Shell drilling platform become submerged by oil.

Lego’s CEO Joergen Vig Knudstorp told AFP that the company didn’t want to be involved in the dispute and called on Greenpeace to engage with Shell directly.

Nevertheless, the company has decided not to renew their three-year deal with Shell, which allowed them to distribute toy sets to customers in 30 countries when they bought 30 litres of fuel.

#Open journalism No news is bad news Support The Journal

Your contributions will help us continue to deliver the stories that are important to you

Support us now

Royal Dutch Shell PLC has plans to drill in the Arctic coast of Alaska, but did not pursue them in 2013 or 2014 because of technical problems handlings and adverse weather conditions.

Greenpeace described the announcement as ”fantastic news”.

The organisation is extremely vocal in its opposition to drilling in Arctic waters, saying an oil spill in the area would have a disastrous impact on the marine environment.

Additional reporting: Associated Press

Read: Russia switches Greenpeace activists’ charges from piracy to ‘hooliganism’

Read: Calls for public inquiry into the policing of Corrib gas project

Send a tip to the author

Órla Ryan

COMMENTS (21)

    Back to top