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#Marketing

# marketing - Monday 5 December, 2016

From Business ETC Poll: Do you think virtual reality is worth the hype? Marketing This post contains a poll

Poll: Do you think virtual reality is worth the hype?

The industry is tipped to be worth $1 billion this year – and it seems like everyone wants a piece.

# marketing - Sunday 4 December, 2016

Virtual reality marketing is in vogue – but brands beware the novelty factor

Cheaper technology has put VR in reach of many more firms.

The business of 'brand scenting' - or using smells so your customers like you more

Dublin’s The Scent Company says its unique fragrances help trigger an ‘emotional response’.

# marketing - Saturday 3 December, 2016

From Business ETC The business of 'brand scenting' - or using smells so your customers like you more Marketing

The business of 'brand scenting' - or using smells so your customers like you more

Dublin’s The Scent Company says its unique fragrances help trigger an ‘emotional response’.

From Business ETC Virtual reality marketing is in vogue – but brands beware the novelty factor Marketing

Virtual reality marketing is in vogue – but brands beware the novelty factor

Cheaper technology has put VR in reach of many more firms.

# marketing - Friday 2 December, 2016

From Business ETC The firm behind Dublin Bikes lost a chunk of cash last year Marketing

The firm behind Dublin Bikes lost a chunk of cash last year

Advertising giant JCDecaux reported a loss of more than €364,000 in its Irish operation.

# marketing - Thursday 1 December, 2016

Kelloggs faces boycott after pulling ads from Trump-aligned site

The company said the decision “had nothing to do with politics”.

# marketing - Monday 28 November, 2016

Paddy Power, Topaz and others stung for sending spam emails and texts

The companies have been ordered to pay prosecution costs and donate varying sums to charity.

From Business ETC Paddy Power, Topaz and others stung for sending spam emails and texts Marketing

Paddy Power, Topaz and others stung for sending spam emails and texts

The companies have been ordered to pay prosecution costs and donate varying sums to charity.

From Business ETC Poll: Should bloggers and 'influencers' disclose freebies they get from brands? Opinion This post contains a poll

Poll: Should bloggers and 'influencers' disclose freebies they get from brands?

A peak PR body is concerned about how gifts and payments are handled by ‘passionate amateurs’.

# marketing - Sunday 27 November, 2016

Top Irish PR body seeks to curb rogue 'influencers' being paid to sell products and not admitting it

The PRII will host a round table with bloggers to create clear guidelines on disclosing payments.

From Business ETC Ireland's peak PR body wants to weed out rogue 'influencers' from innocent bloggers Marketing

Ireland's peak PR body wants to weed out rogue 'influencers' from innocent bloggers

The PRII will host a round table with bloggers to create clear guidelines on disclosing payments.

# marketing - Friday 25 November, 2016

How small online retailers can beat Amazon on Black Friday

Irish sellers should try to win the war on service – and play the ‘shop local’ card.

From Business ETC How small online retailers can beat Amazon on Black Friday Retail

How small online retailers can beat Amazon on Black Friday

Irish sellers should try to win the war on service – and play the ‘shop local’ card.

# marketing - Monday 21 November, 2016

Irish retailers are going big on Black Friday, but is it worth the hype?

Last year Longford was the first town to go all out for the sales frenzy, however this year it’s not alone.

Accused of 'blackmailing' publishers, Adblock Plus insists its aim is to create better ads

The company, which has locked horns with giants like Facebook, is building an ‘acceptable ads exchange’.

# marketing - Sunday 20 November, 2016

From Business ETC Accused of 'blackmailing' publishers, Adblock Plus insists its aim is to create better ads Marketing

Accused of 'blackmailing' publishers, Adblock Plus insists its aim is to create better ads

The company, which has locked horns with giants like Facebook, is building an ‘acceptable ads exchange’.

# marketing - Saturday 19 November, 2016

From Business ETC Irish retailers are going big on Black Friday, but is it worth the hype? Retail

Irish retailers are going big on Black Friday, but is it worth the hype?

Last year Longford was the first town to go all out for the sales frenzy, however this year it’s not alone.

# marketing - Friday 18 November, 2016

Ryanair's marketing guru: 'Coming from England to visit your Irish granny is not tourism'

Kenny Jacobs accused the tourism sector of having a ‘very Anglo way of looking at things’.

# marketing - Thursday 17 November, 2016

From Business ETC Ryanair's marketing guru: 'Coming from England to visit your Irish granny is not tourism' Marketing

Ryanair's marketing guru: 'Coming from England to visit your Irish granny is not tourism'

Kenny Jacobs accused the tourism sector of having a ‘very Anglo way of looking at things’.

# marketing - Monday 14 November, 2016

'In-jokes' and gutsy design - the secrets to an unforgettable logo

Three top Irish designers share their tips for the essential piece of branding.

# marketing - Sunday 13 November, 2016

From Business ETC The man responsible for selling Pokémon Go: 'This is a marathon, not a sprint' Apps And Mobile

The man responsible for selling Pokémon Go: 'This is a marathon, not a sprint'

Niantic’s marketing chief says he’s not worried about falling interest after the early burst of popularity.

From Business ETC 'In-jokes' and gutsy design - the secrets to an unforgettable logo Marketing

'In-jokes' and gutsy design - the secrets to an unforgettable logo

Three top Irish designers share their tips for the essential piece of branding.

# marketing - Saturday 12 November, 2016

A porn star taught Paddy Power's boss that having the craic doesn't work everywhere

Madcap high jinks work well in Ireland, but not every country appreciates the same marketing stunts.

From Business ETC A porn star taught Paddy Power's boss that having the craic doesn't work everywhere Marketing

A porn star taught Paddy Power's boss that having the craic doesn't work everywhere

Madcap high jinks work well in Ireland, but not every country appreciates the same marketing stunts.

# marketing - Sunday 6 November, 2016

Ryanair promises in-air Wi-Fi 'in the next year or two' - and that's only the start of its tech plans

The airline’s head of development says the company missed many opportunities during years of ‘IT neglect’.

Pension providers will 'cease to exist' if they don't talk to young workers in the right way

Insurance giants like Aviva are using online gimmicks to get young people to ‘engage” with retirement funds.

From Business ETC Ryanair will have in-air Wi-Fi 'in the next year or two' - and that's only the start of its tech plans Travel

Ryanair will have in-air Wi-Fi 'in the next year or two' - and that's only the start of its tech plans

The airline’s head of development says the company missed many opportunities during years of ‘IT neglect’.

# marketing - Thursday 3 November, 2016

From Business ETC Sprite ad that said 'she's seen more ceilings than Michelangelo' ruled offensive Marketing

Sprite ad that said 'she's seen more ceilings than Michelangelo' ruled offensive

The ad campaign was featured on two Irish websites.

From Business ETC Why Facebook video ads will be the social network's next big thing Social Media

Why Facebook video ads will be the social network's next big thing

The company has recorded huge increases in ad income – but it expects that growth to slow.

# marketing - Monday 31 October, 2016

This Wicklow DJ is trying to put retro drive-in movies back in vogue

Hocus Pocus and Dirty Dancing will be shown in Cherrywood on the world’s largest mobile LED screen.

# marketing - Sunday 30 October, 2016

From Business ETC Pension providers will 'cease to exist' if they don't talk to young workers in the right way Marketing

Pension providers will 'cease to exist' if they don't talk to young workers in the right way

Insurance giants like Aviva are using online gimmicks to get young people to ‘engage” with retirement funds.

# marketing - Saturday 29 October, 2016

From Business ETC This Wicklow DJ is trying to put retro drive-in movies back in vogue Media And Arts

This Wicklow DJ is trying to put retro drive-in movies back in vogue

Hocus Pocus and Dirty Dancing will be shown in Cherrywood on the world’s largest mobile LED screen.

# marketing - Friday 28 October, 2016

From Business ETC 'Until I was in the middle of it, I didn't understand what it was like for a business to implode' Insights

'Until I was in the middle of it, I didn't understand what it was like for a business to implode'

This accountant-turned-entrepreneur survived the recession by selling jungle gyms.

# marketing - Wednesday 26 October, 2016

From Business ETC Irish digital advertisers are spending more on mobile ads than desktop sites for the first time Social Media

Irish digital advertisers are spending more on mobile ads than desktop sites for the first time

Total spending across all platforms has gone up one-third in a year.

# marketing - Tuesday 4 October, 2016

From Business ETC 'Since I run a business with my husband, it can be hard to switch off sometimes' Insights

'Since I run a business with my husband, it can be hard to switch off sometimes'

This couple turned their back on careers in advertising and finance for an ice cream startup.

# marketing - Sunday 2 October, 2016

Meet the talent agents that help internet celebrities rake in €50,000 for a single product placement

Social talent agencies are a big industry in the UK – and now Ireland is catching up.

# marketing - Saturday 1 October, 2016

From Business ETC Meet the people helping internet celebs rake in €50,000 for a single product placement Social Media

Meet the people helping internet celebs rake in €50,000 for a single product placement

Social talent agencies are a big industry in the UK – and now Ireland is catching up.

# marketing - Wednesday 28 September, 2016

From Business ETC Vodafone bull ad branded 'disgraceful' for making light of 'very dangerous animals' Marketing

Vodafone bull ad branded 'disgraceful' for making light of 'very dangerous animals'

The Advertising Standards Authority found the ad to be in breach of their guidelines.

# marketing - Tuesday 27 September, 2016

From Business ETC 'A tweet from Kendall Jenner can be worth more than a €500k marketing budget' Insights

'A tweet from Kendall Jenner can be worth more than a €500k marketing budget'

Celebrity endorsements have helped this entrepreneur build his small Dublin salon into a global business.