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Dublin: 12 °C Thursday 17 October, 2019

#media and marketing

# media-and-marketing - Wednesday 13 March, 2019

From Business ETC How An Post enlisted a fictional, time-poor millennial to create its fancy €5m logo Retail And Services

How An Post enlisted a fictional, time-poor millennial to create its fancy €5m logo

The decades-old company is hoping to become more relevant to a younger target market.

From Business ETC 'My mum often says a bad day on the road is better than a good day in the office' Media And Marketing

'My mum often says a bad day on the road is better than a good day in the office'

Because Ireland managing director Paddy Davis also talks fishing rods and the importance of trust.

# media-and-marketing - Monday 11 March, 2019

From Business ETC Food officials are concocting a way to sell dairy online to social-savvy mothers in China Food And Drink

Food officials are concocting a way to sell dairy online to social-savvy mothers in China

Bord Bia is trying to flog milk-based wares on sites like NASDAQ-listed JD.com.

# media-and-marketing - Thursday 7 March, 2019

From Business ETC Ad-tech firm Finch is ready to nest in Dublin so it can get closer to Europe - and Google Startups And Tech

Ad-tech firm Finch is ready to nest in Dublin so it can get closer to Europe - and Google

The US company has flown under the radar somewhat but it has now made the Irish office more official.

Overcoming the 'trough of disillusionment': How VR and AR are finding their second wind

Irish companies are finding greater opportunities in education rather than consumer products.

# media-and-marketing - Monday 4 March, 2019

From Business ETC Poll: Should Ireland's defamation laws be reformed? Insights And Opinion This post contains a poll

Poll: Should Ireland's defamation laws be reformed?

Businessman Denis O’Brien recently lost a case against the Sunday Business Post.

# media-and-marketing - Sunday 3 March, 2019

From Business ETC How to manage your brand story when the CEO goes rogue Media And Marketing

How to manage your brand story when the CEO goes rogue

When a PR crisis emerges, it can be very hard to extract a dominant boss from their own mess.

# media-and-marketing - Saturday 2 March, 2019

Social media firm Reddit is opening its first office outside of the US in Dublin

The $3 billion company has begun recruiting for the EMEA base in the Irish capital.

From Business ETC Overcoming the 'trough of disillusionment': How VR and AR are finding their second wind Startups And Tech

Overcoming the 'trough of disillusionment': How VR and AR are finding their second wind

Irish companies are finding greater opportunities in education rather than consumer products.

# media-and-marketing - Thursday 28 February, 2019

Beauty chain Sisu fell foul of advertising rules for publishing a 'misleading' Instagram post

Pat Phelan’s cosmetic clinic company ‘strongly repudiated’ a complaint about a social media post.

What Jeff Bezos can teach leaders about controlling a crisis like a pro

The Amazon CEO’s recent standoff with a salacious tabloid was a masterclass in ‘owning’ a narrative.

With its new studio, Republic of Work wants to pull down the technical barriers for podcasters

The co-working space will be running events and workshops to get more people into making shows.

KamaGames sought $25m with a crypto sale. Instead it spent hours giving customer support

The Dublin-based gaming firm ran a token sale last year – here’s what went wrong.

Social media firm Reddit is opening its first office outside of the US in Dublin

The $3 billion company has begun recruiting for the EMEA base in the Irish capital.

From Business ETC Beauty chain Sisu fell foul of advertising rules for publishing a 'misleading' Instagram post Media And Marketing

Beauty chain Sisu fell foul of advertising rules for publishing a 'misleading' Instagram post

Pat Phelan’s cosmetic clinic company ‘strongly repudiated’ a complaint about a social media post.

# media-and-marketing - Wednesday 27 February, 2019

From Business ETC KamaGames sought $25m with a crypto sale. Instead it spent hours giving customer support Startups And Tech

KamaGames sought $25m with a crypto sale. Instead it spent hours giving customer support

The Dublin-based gaming firm ran a token sale last year – here’s what went wrong.

# media-and-marketing - Monday 25 February, 2019

From Business ETC Social media firm Reddit is opening its first office outside of the US in Dublin Startups And Tech

Social media firm Reddit is opening its first office outside of the US in Dublin

The $3 billion company has begun recruiting for the EMEA base in the Irish capital.

# media-and-marketing - Sunday 24 February, 2019

From Business ETC What Jeff Bezos can teach leaders about controlling a crisis like a pro Media And Marketing

What Jeff Bezos can teach leaders about controlling a crisis like a pro

The Amazon CEO’s recent standoff with a salacious tabloid was a masterclass in ‘owning’ a narrative.

# media-and-marketing - Saturday 23 February, 2019

Virgin Media's TV ad sales have taken a hit for two and a half years - thanks to Brexit

Looming uncertainty has made UK and Irish advertisers camera-shy, according to new documents.

From Business ETC Brussels has ordered online retailers to clean up 'irregularities' in how they display prices Retail And Services

Brussels has ordered online retailers to clean up 'irregularities' in how they display prices

But local retail representatives are confident the problem is not an ‘Irish issue’.

# media-and-marketing - Friday 22 February, 2019

From Business ETC With its new studio, Republic of Work wants to pull down the technical barriers for podcasters Media And Marketing

With its new studio, Republic of Work wants to pull down the technical barriers for podcasters

The co-working space will be running events and workshops to get more people into making shows.

Virgin Media's TV ad sales have taken a hit for two and a half years - thanks to Brexit

Looming uncertainty has made UK and Irish advertisers camera-shy, according to new documents.

# media-and-marketing - Wednesday 20 February, 2019

From Business ETC Virgin Media's TV ad sales have taken a hit for two and a half years - thanks to Brexit Media And Marketing

Virgin Media's TV ad sales have taken a hit for two and a half years - thanks to Brexit

Looming uncertainty has made UK and Irish advertisers camera-shy, according to new documents.

# media-and-marketing - Wednesday 13 February, 2019

From Business ETC As Activision Blizzard prepares to cut hundreds of jobs, the fate of its Irish staff is unknown Startups And Tech

As Activision Blizzard prepares to cut hundreds of jobs, the fate of its Irish staff is unknown

Despite record sales of $7.5 billion, the gaming group doesn’t feel it has reached its ‘full potential’.

# media-and-marketing - Sunday 10 February, 2019

From Business ETC After navigating some hiring issues, influencer ads agency Centus is plotting to open a US base Media And Marketing

After navigating some hiring issues, influencer ads agency Centus is plotting to open a US base

The startup had to hold off opening a presence stateside to bolster staff numbers in its Galway office.

# media-and-marketing - Thursday 7 February, 2019

From Business ETC Video creation platform VidMob fled London for Dublin - and not just because of Brexit Startups And Tech

Video creation platform VidMob fled London for Dublin - and not just because of Brexit

The company found Ireland was a better route for accessing partners and new business.

# media-and-marketing - Sunday 3 February, 2019

From Business ETC How employers can influence government officials in the 'new politics' age Policy And Economy

How employers can influence government officials in the 'new politics' age

The proposed Brexit Bill highlights why public affairs strategies are more important than ever.

# media-and-marketing - Thursday 31 January, 2019

From Business ETC Most Christmas shoppers bought at least one gift online - but probably not through an Irish store Retail And Services

Most Christmas shoppers bought at least one gift online - but probably not through an Irish store

Industry representatives have called for more State funding for e-commerce.

# media-and-marketing - Sunday 27 January, 2019

From Business ETC We're spending €3m refreshing our brand. Here are the key takeaways for other businesses Media And Marketing

We're spending €3m refreshing our brand. Here are the key takeaways for other businesses

Planning a major marketing campaign is exciting, but requires a lot of thought.

# media-and-marketing - Thursday 24 January, 2019

We're looking for an editor to lead the team at Fora

If you have what it takes to deliver compelling business news for our readers, we want to hear from you.

From Business ETC We're looking for an editor to lead the team at Fora Media And Marketing

We're looking for an editor to lead the team at Fora

If you have what it takes to deliver compelling business news for our readers, we want to hear from you.

# media-and-marketing - Thursday 17 January, 2019

This is the new look Aer Lingus after 26 focus groups and 50 different shamrocks

The airline hopes to apply the last lick of paint by 2021.

From Business ETC Aer Lingus's new look took 26 focus groups, 50 shamrocks and 'less than €2m' to complete Tourism And Transport

Aer Lingus's new look took 26 focus groups, 50 shamrocks and 'less than €2m' to complete

The airline hopes to apply the last lick of paint by 2021.

Irish-founded media firm Storyful has shut its Hong Kong office as it lays off staff

The closure is reportedly a cost-cutting measure for the loss-making company.

# media-and-marketing - Wednesday 16 January, 2019

From Business ETC New figures show a drop-off in the value of publicity for Irish hospitality in British media Media And Marketing

New figures show a drop-off in the value of publicity for Irish hospitality in British media

The value of coverage generated by tourism officials has declined in recent years.

# media-and-marketing - Monday 14 January, 2019

From Business ETC Irish-founded media firm Storyful has shut its Hong Kong office as it lays off staff Media And Marketing

Irish-founded media firm Storyful has shut its Hong Kong office as it lays off staff

The closure is reportedly a cost-cutting measure for the loss-making company.

# media-and-marketing - Thursday 10 January, 2019

From Business ETC Why bigger brands shouldn't feel threatened by Instagram-savvy challengers Media And Marketing

Why bigger brands shouldn't feel threatened by Instagram-savvy challengers

Here’s how Goliaths can take on the Davids of this world.

# media-and-marketing - Tuesday 25 December, 2018

An Post made not one but three Christmas ads this year. Here's how - and why

The postal service looked around the globe to try find ‘authentic’ Irish festive stories.

# media-and-marketing - Monday 24 December, 2018

From Business ETC An Post made not one but three Christmas ads this year. Here's how - and why Media And Marketing

An Post made not one but three Christmas ads this year. Here's how - and why

The postal service looked around the globe to try find ‘authentic’ Irish festive stories.

# media-and-marketing - Thursday 13 December, 2018

From Business ETC Dublin's Andrson wants to make it easier for music bigwigs to find fresh talent Startups And Tech

Dublin's Andrson wants to make it easier for music bigwigs to find fresh talent

As part of our weekly Startup Spotlight series, we profile the music tech company.