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Dublin: 10 °C Wednesday 16 October, 2019

#media and marketing

# media-and-marketing - Sunday 2 December, 2018

From Business ETC The secret to running a smash hit Christmas ad campaign - in six steps Media And Marketing

The secret to running a smash hit Christmas ad campaign - in six steps

It’s time to think laterally, act local and keep on going until the party’s over.

# media-and-marketing - Thursday 22 November, 2018

From Business ETC The Irish Fairy Door Company has bagged a million-euro investment to start its line of merch Retail And Services

The Irish Fairy Door Company has bagged a million-euro investment to start its line of merch

The Dublin outfit has just signed a deal with Canadian media giant DHX for a new online video series.

# media-and-marketing - Wednesday 21 November, 2018

From Business ETC Vodafone will launch 5G in Ireland next year - once new phones hit the market Startups And Tech

Vodafone will launch 5G in Ireland next year - once new phones hit the market

It says the service will be ‘complementary’ to fibre networks like the troubled National Broadband Plan.

# media-and-marketing - Saturday 17 November, 2018

From Business ETC This year's John Lewis Christmas ad didn't hit the spot. Here's why Media And Marketing

This year's John Lewis Christmas ad didn't hit the spot. Here's why

The highly anticipated campaign fell flat compared to previous efforts.

# media-and-marketing - Thursday 8 November, 2018

Penneys' owner will keep shunning online shopping so it can drive social media 'mania'

Associated British Foods is planning to introduce more partnerships with so-called ‘influencers’.

# media-and-marketing - Tuesday 6 November, 2018

From Business ETC Penneys' owner will keep shunning online shopping so it can drive social media 'mania' Retail And Services

Penneys' owner will keep shunning online shopping so it can drive social media 'mania'

Associated British Foods is planning to introduce more partnerships with so-called ‘influencers’.

# media-and-marketing - Friday 2 November, 2018

From Business ETC Tech PR firm Wachsman is bolstering its Dublin base as it grows beyond public relations Startups And Tech

Tech PR firm Wachsman is bolstering its Dublin base as it grows beyond public relations

Founder David Wachsman is betting big on blockchain being as ‘pervasive as the internet’.

# media-and-marketing - Thursday 1 November, 2018

'I was flying to London weekly to meet clients - it wasn't your typical final year in college'

During her final year in UL, Eimear McManus’s work placement ended up being much more.

Mark Little's new venture Kinzen promises the news app that isn't 'creepy'

The startup is trying to reboot how people consume media.

# media-and-marketing - Saturday 27 October, 2018

From Business ETC Mark Little's new venture Kinzen promises the news app that isn't 'creepy' Startups And Tech

Mark Little's new venture Kinzen promises the news app that isn't 'creepy'

The startup is trying to reboot how people consume media.

# media-and-marketing - Friday 26 October, 2018

From Business ETC 'I was flying to London weekly to meet clients - it wasn't your typical final year in college' Insights And Opinion

'I was flying to London weekly to meet clients - it wasn't your typical final year in college'

During her final year in UL, Eimear McManus’s work placement ended up being much more.

# media-and-marketing - Thursday 25 October, 2018

'They called me a "five-to-niner". I don't believe in work-life balance'

Ex-Dragons’ Den star and Harmonia CEO Norah Casey also talks about the rip-off ‘pink tax’.

# media-and-marketing - Tuesday 23 October, 2018

From Business ETC 'They called me a "five-to-niner". I don't believe in work-life balance' Insights And Opinion

'They called me a "five-to-niner". I don't believe in work-life balance'

Ex-Dragons’ Den star and Harmonia CEO Norah Casey also talks about the rip-off ‘pink tax’.

# media-and-marketing - Saturday 20 October, 2018

From Business ETC With backing from Alibaba, Showtime plans to take its cinema analytics deeper into China Startups And Tech

With backing from Alibaba, Showtime plans to take its cinema analytics deeper into China

The Dublin company secured €2m this week to expand in emerging markets.

# media-and-marketing - Sunday 14 October, 2018

Tourism officials quietly overhaul Dublin's multimillion-euro marketing brand

Three years after its initial launch, the industry says the ‘breath of fresh air’ tag hasn’t been embraced.

# media-and-marketing - Thursday 11 October, 2018

'People will walk into your business to try to do you out of money - that's happened to me'

Aisling Hurley has chosen a tiny town in Laois as the spot for her digital marketing agency.

Tourism officials have quietly overhauled Dublin's multimillion-euro marketing brand

Three years after its initial launch, the industry says the ‘breath of fresh air’ tag hasn’t been embraced.

# media-and-marketing - Wednesday 10 October, 2018

From Business ETC Sales at Indeed's Irish wing have jumped amid a major recruitment drive Startups And Tech

Sales at Indeed's Irish wing have jumped amid a major recruitment drive

The online job ads site also managed to trim its losses slightly compared to the previous year.

# media-and-marketing - Monday 8 October, 2018

From Business ETC Tourism officials have quietly overhauled Dublin's multimillion-euro marketing brand Tourism And Transport

Tourism officials have quietly overhauled Dublin's multimillion-euro marketing brand

Three years after its initial launch, the industry says the ‘breath of fresh air’ tag hasn’t been embraced.

# media-and-marketing - Friday 5 October, 2018

From Business ETC 'People will walk into your business to try to do you out of money - that's happened to me' Insights And Opinion

'People will walk into your business to try to do you out of money - that's happened to me'

Aisling Hurley has chosen a tiny town in Laois as the spot for her digital marketing agency.

# media-and-marketing - Wednesday 26 September, 2018

From Business ETC Publishers want VAT axed on magazines so Irish titles can compete with UK rivals Media And Marketing

Publishers want VAT axed on magazines so Irish titles can compete with UK rivals

Magazines Ireland want to see a 0% rate for both print and digital titles.

# media-and-marketing - Tuesday 25 September, 2018

From Business ETC TV juggernaut HBO is turning its Irish Game of Thrones sets into tourist attractions Tourism And Transport

TV juggernaut HBO is turning its Irish Game of Thrones sets into tourist attractions

The American giant is planning to offer guided tours of its studio in the North when filming ends.

# media-and-marketing - Monday 24 September, 2018

From Business ETC Sales are up at Lonely Planet's Irish arm - despite a 'tough market' Media And Marketing

Sales are up at Lonely Planet's Irish arm - despite a 'tough market'

The Dublin-based operation is the master publisher for the company’s non-core territories.

From Business ETC A planned expansion at Limerick's Troy Studios will make it Ireland's largest film facility Media And Marketing

A planned expansion at Limerick's Troy Studios will make it Ireland's largest film facility

The firm behind the production facility has already spent €6.5 million creating the 32,000 sq m hub.

# media-and-marketing - Friday 14 September, 2018

From Business ETC Industry bigwigs have pumped cash into Neva Labs – Mark Little’s plan to fix the media Media And Marketing

Industry bigwigs have pumped cash into Neva Labs – Mark Little’s plan to fix the media

The €560,000 seed investment is the first external funding for the Irish company.

# media-and-marketing - Tuesday 11 September, 2018

From Business ETC An investment vehicle linked to music promoter Denis Desmond fell foul of the taxman Media And Marketing

An investment vehicle linked to music promoter Denis Desmond fell foul of the taxman

Gaiety Investments was ordered to pay more than €700,000, according to the latest tax defaulters list.

# media-and-marketing - Thursday 6 September, 2018

The dairy council can keep its ‘insulting’ ads - despite over a hundred complaints

But the advertising watchdog upheld objections to information on the NDC’s website.

# media-and-marketing - Tuesday 4 September, 2018

From Business ETC 'I've never had a bad job - I was always afraid of having to work for a living' Insights And Opinion

'I've never had a bad job - I was always afraid of having to work for a living'

Al Dunne from Unique Media talks about why personality is everything in the PR business.

# media-and-marketing - Saturday 1 September, 2018

From Business ETC The dairy council can keep its ‘insulting’ ads - despite over a hundred complaints Food And Drink

The dairy council can keep its ‘insulting’ ads - despite over a hundred complaints

But the advertising watchdog upheld objections to information on the NDC’s website.

# media-and-marketing - Friday 24 August, 2018

From Business ETC The 'Spotify of journalism' has raised fresh funding to add more newsmakers to its ranks Startups And Tech

The 'Spotify of journalism' has raised fresh funding to add more newsmakers to its ranks

NOA has landed a further €300,000 to ramp up its offering internationally.

# media-and-marketing - Saturday 4 August, 2018

'We need to defend ourselves': Dairy's in-your-face play to woo Irish millennials

The National Dairy Council has taken a ‘provocative’ approach to the rise of plant-based products.

# media-and-marketing - Thursday 2 August, 2018

'We need to defend ourselves': Dairy's in-your-face play to woo Irish millennials

The National Dairy Council has taken a ‘provocative’ approach to the rise of plant-based products.

# media-and-marketing - Sunday 29 July, 2018

From Business ETC 'We need to defend ourselves': Dairy's in-your-face play to woo Irish millennials Food And Drink

'We need to defend ourselves': Dairy's in-your-face play to woo Irish millennials

The National Dairy Council has taken a ‘provocative’ approach to the rise of plant-based products.

# media-and-marketing - Thursday 26 July, 2018

From Business ETC 'We were told that streaming would be the death of 2FM - no it's f***ing not' Media And Marketing

'We were told that streaming would be the death of 2FM - no it's f***ing not'

Every programme on RTÉ’s main radio stations have recorded a rise in listeners.

# media-and-marketing - Thursday 5 July, 2018

There's been a huge surge in complaints about how Irish 'influencers' plug products

Over 100 objections have been made to the ads watchdog about social media stars and bloggers.

# media-and-marketing - Monday 2 July, 2018

From Business ETC Poll: Do you trust 'influencer advertising'? Media And Marketing This post contains a poll

Poll: Do you trust 'influencer advertising'?

The marketing practices of social media stars have been in the spotlight recently.

# media-and-marketing - Sunday 1 July, 2018

From Business ETC How Ireland's 'love affair' with radio could turn podcasts into a fresh 'threat' for broadcasters Media And Marketing

How Ireland's 'love affair' with radio could turn podcasts into a fresh 'threat' for broadcasters

A recent Reuters report showed that podcasts are much more popular in Ireland than most EU states.

From Business ETC There's been a huge surge in complaints about how Irish 'influencers' plug products Media And Marketing

There's been a huge surge in complaints about how Irish 'influencers' plug products

Over 100 objections have been made to the ads watchdog about social media stars and bloggers.

# media-and-marketing - Saturday 30 June, 2018

From Business ETC BoyleSports has been warned for giving odds on a child crying on the Late Late Toy Show Media And Marketing

BoyleSports has been warned for giving odds on a child crying on the Late Late Toy Show

The betting group removed its post from social media following a complaint to the ASAI.

From Business ETC 'The clock is ticking': Delays issuing 'vital' tax reliefs are hindering Irish moviemakers Media And Marketing

'The clock is ticking': Delays issuing 'vital' tax reliefs are hindering Irish moviemakers

A backlog in Revenue is having a knock-on effect for production companies.