Skip to content
This site uses cookies. By continuing to browse, you agree to the use of cookies. You can change your settings or learn more here.
OK
Staff at the Irish Cancer Society
Staff at the Irish Cancer Society
Image: Irish Cancer Society via Facebook

Nice one: #NoMakeUpSelfie donations hit €1 million

Give yourself a pat on the back if you’ve taken part.
Mar 25th 2014, 6:10 PM 19,798 40

IF YOU’RE ONE of the many, many people who have posted a photograph of yourself without make-up on social media in the past week, give yourself a pat on the back.

The Irish Cancer Society has confirmed that it has now received €1 million in donations from people who have taken part in the #nomakeupselfie trend over the past week.

Staff members at the cancer charity posted a photograph of themselves thanking everyone who has taken part so far.

The viral way of donating money began with women posting photographs of themselves without make-up, and spread to men taking photographs of themselves either with or without make-up.

Many participants have donated €4 euro to the Irish Cancer Society by texting a specific number, before nominating friends, family and colleagues to carry on the trend.

If every participant has donated the same €4 amount, it would mean that 250,000 people have so far donated to the charity in just one week.

The trend is believed to have started after a US crime novelist tweeted a photograph of herself without make-up in solidarity with 81-year-old actress Kim Novak who was criticised for her appearance at the Oscars.

Read: #NoMakeupSelfie craze causes flood of donations to Irish Cancer Society >

Column: #NoMakeupSelfies abound, but where’s the barefaced truth on social media? >

Send a tip to the author

Christine Bohan

COMMENTS (40)

    Back to top