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Wednesday 8 February 2023 Dublin: 10°C

# Rebranding

Last year
2022
# Quiz
Quiz: How well do you remember these corporate rebrands?
Changing names.
# Rebranding
Barcelona agree major sponsorship deal with Spotify
The club’s stadium will be renamed while Spotify will appear on the front of their jerseys.
All time
# Rebranding
Service station Topaz rebrands to Circle K, as €55 million investment announced
240 new jobs are to be created by the company.
# Out with the old
Rehab Group to drop its name and spend up to €40,000 on rebranding
“To put it simply, we are not in the business of ‘rehabilitation’. We are in the business of changing hearts and minds around disability.”
# Rebranding
Meteor will be called Eir from September
There will be no change to contracts or mobile plans for customers.
# return of the neocons
Donald Trump's foreign policy is risky and disturbing - says the man who planned the Iraq War
Meanwhile, Sarah Palin has warned of “massive disappointment” if Trump backs away from his policy of mass deportation.
# Rebranding
Donald Trump has just signalled a huge u-turn on his promise of mass deportations
After promising to ban Muslims, and to build a wall to keep out “rapist” Mexicans, he now wants a “fair and humane” way of dealing with immigrants.
# logo lingo
QUIZ: Real or fake - Are these the stories behind tech's most iconic logos?
Designing a logo take a lot of work, you know.
# Rebranding
Google is now owned by a company called Alphabet
The tech giant is making some changes.
# loadsa logos
People have been proposing their own ideas for Trinity's new logo
And they are very good indeed.
# Rebranding
There's Gareth Bale in his new kit chasing Leo Messi on the cover of FIFA
Is it just us, or is he not as happy as he used to be?
# Ta-da!
What do you make of the new Iarnród Éireann logo?
It’s different… ish.
Voices
Column: How can you give an entire country a makeover?
So the government is worried about Ireland’s international image? Try rebranding a country after earthquakes and cholera, writes Sarah O’Toole of Brand Haiti.
# Rebranding
So much for branding: Starbucks drops name from logo
The coffee company marks its move into supermarkets by dropping its name – and the word ‘coffee’ – from its branding.