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Ryanair CEO Michael O'Leary and Ryanair cabin crew at the launch of last year's calendar.
Ryanair CEO Michael O'Leary and Ryanair cabin crew at the launch of last year's calendar.
Image: Sasko Lazarov/Photocall Ireland

It's a sell out: Ryanair says charity calendar raised €100,000

The airline says all 10,000 copies of the calendar featuring scantily-clad staff members have sold out.
Dec 31st 2013, 1:34 PM 27,216 34

DESPITE ALL THE controversy, it appears someone is still buying it.

Ryanair has said that all the copies of its charity calendar featuring female staff members in bikinis have now sold out, raising €100,000 for its chosen charity.

The airline had 10,000 copies of the calendar printed as part of what has become a now annual stunt over the past five years.

Money from the sales of the calendar went to a UK charity called Teenager Cancer Trust which helps improve the quality of life of young people who are diagnosed with cancer.

However the calendar is not without its critics. Ryanair has been criticised for only including female cabin crew members in their bikinis in what has been seen as an antiquated and sexist throwback.  A Spanish court ruled this month that the airline was to drop advertising for the calendar after last year’s ads were the subject of a formal complaint by a consumers’ group.

A non-scientific self-selecting poll of readers found that 45 per cent of readers wouldn’t buy the calendar but didn’t think it was problematic, while 32 per cent thought it was sexist or discriminatory. 22 per cent of people said they thought the calendar was a good idea.

Spokesperson for Ryanair Robin Kiely said the calendar had sold out in record time and thanked everyone who had bought it.

Poll: What do you think of the Ryanair calendar? >

Column: Michael O’Leary turned Santa because he had to >

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Christine Bohan


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