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Image: Norfolk Constabulary via YouTube

WATCH: Hard-hitting road safety ad shows one man's final journey

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Sep 5th 2014, 2:44 PM 48,612 138

A FAMILY IN the English county of Norfolk have made the extraordinary decision to share video footage of their son’s final motorbike journey, as part of a hard-hitting road safety ad.

David Holmes was killed last June when his bike collided at high speed with a car on the A47 near Honingham in Norfolk, the Independent reports.

The video below, which some may find distressing, captures the moment of the crash, which was recorded on a helmet camera Holmes happened to be wearing.

The ad, produced by Norfolk Constabulary with the support and help of the Holmes family, features his mother Brenda speaking movingly about her late son, his life, and his tragic death.

David was the most wonderful son… He was just polite, friendly, kind, generous – had so much to give. His friends describe him as a ‘legend’ and a ‘gentleman.’

david Source: Norfolk Constabulary

Turning to the day her 38-year-old son died, Holmes recalls:

I know he rode fast that day. He loved speed, he loved motorbikes.
The driver didn’t see him, and turned right across his path. David didn’t have time to take evasive action.
[Sharing the video footage] isn’t an easy thing to do, but I just hope that somebody benefits from it.

It appears to be working. Since going online yesterday, the YouTube video has had more than one million views, nearly 3,000 Facebook shares, and hundreds of retweets.

Warning: this video does not contain graphic images, but the moment of a fatal collision can be seen and heard in it. Some viewers may find it distressing.

Source: NorfolkConstabulary/YouTube

Read: Number of children killed on Irish roads has already doubled from last year>

‘He was like a wounded pup’ – Mother makes emotional appeal over speed limits>

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Dan MacGuill

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