AN UNSANCTIONED ‘SQUID Game’ cryptocurrency that played off the popular Netflix series hit investors hard and prompted accusations of a scam, as those who bought in saw its value plummet dramatically today.

The digital asset launched on 21 October using imagery from the Squid Game series without the permission of Netflix.

The streaming television powerhouse has touted the South Korean series as the most-watched programme in its history.

The value of the cryptocurrency called ‘SQUID’ quickly climbed from pennies at launch to $2,856 yesterday (€2,466), according to specialty site CoinMarketCap.

But it plunged even faster and was worth less than a penny today, after its creators evidently converted an estimated $2.5-3.5 million into other currencies.

Squid Game Crypto Coin Today...
1:35am: $38.19
2:35am: $89.91
3:35am: $93.64
4:35am: $434.70
5:35am: $2,856.64
5:40am: $0.0007926$SQUID pic.twitter.com/uN6walQRqC

— Charlie Bilello (@charliebilello) November 1, 2021

The massive withdrawal caused SQUID to become virtually worthless, bearing the signs of a scam nicknamed the “rug pull” in reference to a carpet being yanked from under investors’ feet.

“There is growing evidence that this project has rugged,” CoinMarketCap said in a message at its website’s SQUID page.

This project, while clearly inspired by the Netflix show of the same name, is NOT affiliated with the official IP.

Those who bought SQUID said in online posts that they could not sell or convert the digital assets to other forms of currency, according to posts on social media.

Criminal prosecutions in such cases are unheard of given the difficulty in identifying and finding those behind them, as well as the lack of binding regulation in many countries.

The SQUID website along with social network accounts associated with the project have been shut.