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Thursday 7 December 2023 Dublin: 11°C
superbowl ads

These singing sheep may have stolen the show at the Super Bowl

Forget the half-time show – it’s all about the ads.

FORGET THE HALF-TIME show — some of the best musical entertainment at the Super Bowl this year came from a singing herd of sheep.

Honda’s Super Bowl 50 ad saw a sheep choir singing along to Queen’s “Somebody to Love.”

The standout voice comes from a common Super Bowl favorite, the farmer’s dog.

The farmer, however, is unaware of his canine buddy’s hidden talents.

Super Bowl Commercials Ads / YouTube

The ad, created by ad agency RPA, aimed to promote Honda’s Ridgeline truck. Specifically, the truck has an audio system that uses the entire bed of the truck into a huge outdoor speaker — which is highlighted in the ad.

Honda’s SVP of marketing  Tom Peyton told Adweek:

It’s a very unique feature. Nobody else has it. And it’s a little tough to communicate—although we will in some advertising later this spring, when the truck’s at the dealers. It’s not actually speakers. It’s ‘exciters’ that makes the whole bed a speaker. It’s pretty cool. … It would make a great tailgate vehicle.

Some Twitter users have marked out the Honda ad as their favorite of Super Bowl 50.

Tweet by @Elizabeth Fields Elizabeth Fields / Twitter Elizabeth Fields / Twitter / Twitter

Tweet by @kevin kevin / Twitter kevin / Twitter / Twitter

Tweet by @Ally Ally / Twitter Ally / Twitter / Twitter

- Lara O’Reilly for Business Insider

Read: It’s Miller time as the Denver defence leads the Broncos to Super Bowl 50 glory

Published with permission from
Business Insider
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