Advertisement

Readers like you keep news free for everyone.

More than 5,000 readers have already pitched in to keep free access to The Journal.

For the price of one cup of coffee each week you can help keep paywalls away.

Support us today
Not now
Thursday 7 December 2023 Dublin: 11°C
superbowl ads

These singing sheep may have stolen the show at the Super Bowl

Forget the half-time show – it’s all about the ads.

FORGET THE HALF-TIME show — some of the best musical entertainment at the Super Bowl this year came from a singing herd of sheep.

Honda’s Super Bowl 50 ad saw a sheep choir singing along to Queen’s “Somebody to Love.”

The standout voice comes from a common Super Bowl favorite, the farmer’s dog.

The farmer, however, is unaware of his canine buddy’s hidden talents.

Super Bowl Commercials Ads / YouTube

The ad, created by ad agency RPA, aimed to promote Honda’s Ridgeline truck. Specifically, the truck has an audio system that uses the entire bed of the truck into a huge outdoor speaker — which is highlighted in the ad.

Honda’s SVP of marketing  Tom Peyton told Adweek:

It’s a very unique feature. Nobody else has it. And it’s a little tough to communicate—although we will in some advertising later this spring, when the truck’s at the dealers. It’s not actually speakers. It’s ‘exciters’ that makes the whole bed a speaker. It’s pretty cool. … It would make a great tailgate vehicle.

Some Twitter users have marked out the Honda ad as their favorite of Super Bowl 50.

Tweet by @Elizabeth Fields Elizabeth Fields / Twitter Elizabeth Fields / Twitter / Twitter

Tweet by @kevin kevin / Twitter kevin / Twitter / Twitter

Tweet by @Ally Ally / Twitter Ally / Twitter / Twitter

- Lara O’Reilly for Business Insider

Read: It’s Miller time as the Denver defence leads the Broncos to Super Bowl 50 glory

Published with permission from
Business Insider
Your Voice
Readers Comments
13
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.