We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

you tv

Nine months in, UTV Ireland launches 'new look' to connect with their audience

The new on-screen branding shows people such as farmers, tattoo artists and designers with the newly evolved strapline “YOU TV”.

UTV IRELAND IS to launch its “new look” tomorrow which the company hopes will “reinvigorate” the brand.

The new channel imagery aims to focus on Irish people from all walks of life and features them going about their day-to-day business.

It’s just nine months since the new channel launched in the south of Ireland, and it has hit a few bumps along the road.

In June, UTV Media estimated that losses at UTV Ireland for 2015 are expected to reach £11.5 million (€16.3 million).

Last month UTV Media confirmed that it was in talks to sell off its television assets after speculation that ITV are planning a buyout.

Just last week the TV station cancelled Pat Kenny’s chat show, which was marketed as one of its flagship programmes prior to its launch.

Screen Shot 2015-09-10 at 10.15.09

Screen Shot 2015-09-10 at 10.16.01

Speaking about the “brand refresh” of UTV Ireland, UTV Ireland’s Head of Channel, Mary Curtis said that as the station ”matures” it is important that the look and feel of the brand evolves too.

Our channel scenics at launch were highly effective in promoting the unique and stunning landscapes that can be found across the country. We feel the time is now right to reinvigorate our brand identity to reflect our audience by telling the stories of our viewers at work and at play.

The new on-screen branding shows people such as farmers, tattoo artists and designers with the newly evolved strapline “YOU TV”.

Screen Shot 2015-09-10 at 10.22.17

Curtis says this allows the channel to connect with their audience more.

Our new channel imagery focuses on real people going about their daily routines and professions. We filmed a tattoo artist working on his latest creation, a farmer and his son feeding their livestock, skaters in Dublin’s Bushy Park, a fashion designer working in her studio, a dog groomer and many more.It is important to us that we capture every-day people doing every-day things, because they are our viewers.

Read: Free food, gyms, on-site doctors and massages – what it’s like to work at Google HQ>

Read: 13 amazing Airbnbs you can stay in right here in Ireland>

Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

Your Voice
Readers Comments
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.