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Dublin: 4 °C Sunday 18 February, 2018
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A flip-flop company crowdfunded $10,000 in ONE hour

Willi Footwear wants to make sure your thongs never break on you again.

THE IRISH MAY not be used to wearing them every day, but flip-flops are the golden ticket to comfort when it comes to this sunny weather – well that’s if the plug doesn’t decide to break mid step.

It’s an age old problem known as the blow out. Our friends and family living in Australia are now more familiar with the blow out – and when that trusty flip-flop (or thongs as the Aussies call them) decide to go, there is little you can do to fix it.

No matter how much you try:

Source: tomas angel melchor

But what is this? Did someone just come up with an ingenious way to keep that flip from flopping off our feet?

Oh, yes they did.

Introducing Willi Footwear’s interchangeable bases and straps that also solve the issue of blow outs (when the y-shaped strap annoyingly breaks through the sole).

Their new patented boomerang plugs won’t pull through, unless you want them to and they come in a range of different colours.

Based in Australia’s Gold Coast, Willi Footwear made an impressive $AUD10,000 in just one hour after they put a short video on crowdfunding website Indiegogo showing how they work.

Just one day later the company hit 45% of their $AUD30,000 goal.

Well isn’t that just flipping great.

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About the author:

Laura Webb

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