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Dublin: 18 °C Wednesday 19 June, 2013

Kindle eBook sales overtake printed books at Amazon

Amazon said it is selling 114 Kindle books for every 100 print books it sells.

Image: Sandy Young/PA Wire

IT’S BAD NEWS for bookshops but good news for people who like reading.

Just two years after the Kindle launched in the UK, Amazon has said that customers are now buying more Kindle ebooks than printed books from its UK site.

The retailer said that for every 100 print books sold on Amazon.co.uk this year, it sold 114 Kindle books.

Fifty Shades of Grey author EL James is the bestselling author in the UK Amazon store having sold over two million Kindle books in just four months.

Her combined print and Kindle sales make her the best selling author of all time at Amazon.co.uk, eclipsing JK Rowling’s total sales for the Harry Potter series.

Other authors in the top ten include Hunger Games author Suzanne Collins, Stieg Larsoon who wrote the Millennium trilogy, and thriller writer James Patterson.

Amazon also said that Kindle readers are buying up to four times as many books as they used to buy prior to owning a Kindle, which it described as a renaissance of reading.

“Customers in the UK are now choosing Kindle books more often than print books, even as our print business continues to grow,” said Jorrit Van der Meulen, the vice president of Kindle EU.

“We hit this milestone in the US less than four years after introducing Kindle, so to reach this landmark after just two years in the UK is remarkable and shows how quickly UK readers are embracing Kindle”.

As a result of the success of Kindle, we’re selling more books than ever before on behalf of authors and publishers.

Amazon said the figures included sales of printed books which did not have Kindle editions, but excluded free ebooks, which would have made the number even higher if they had been included.

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Comments (26 Comments)

  • Harry 06/08/12 #

    I love my kindle but miss being able to share books with people. I know you are supposed to be able to lend books on kindle but it is rarely enabled. Also, I love giving presents of books, especially to the little people in my life. And bookstores, I love wandering through bookstores and smelling new books.

    Reply
    • Pretty much the same. Love the kindle but that said I still buy books, not everything you want is available on it. Plus I think it’s a little like iTunes, considering there are no production, stocking or distribution costs, the prices are still quite high.

      Reply
  • Lots of people secretly reading 50 shades on their kindle : nobody knows what you’re reading. Now, every schoolgoing child should have a kindle with their curriculum downloaded onto it. Think of the huge reduction in cost of books , sore backs etc.

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  • thk of all the trees saved.

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    • Jambbie 06/08/12 #

      Phuck the trees. think of all the people losing or who’ve lost jobs in the printing game. Trees are replanted by responsible paper merchants. Pity all the Chinese factories that churn out electronic gadgets don’t treat they’re employees with the same respect. populist stupid comment.

      Reply
    • Jambee, that’s a bit like having said “think of the poor typewriter manufacturers” in the mid 1980s. Technology advances, and I can’t think of many examples of a society or and industry that successfully refused to adapt to the technological advances that applied to them. Sorry.

      Reply
    • Jambbie 06/08/12 #

      @nikolas… for over 20 years paper mills have had to plant a tree for every tree felled. This is my point, populist bullshite, from the green army. Kindles, great idea, love them, but not one extra tree will be on this earth if nothing is ever printed on paper, not one.

      Reply
  • The Kindle is great.

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  • Agree 100%we download kindle onto iPad ,would never go back to printed books.

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  • This is the beginning of the end. Ah, the fun we had.

    Next stop, Multivac…

    Reply
  • Dmc 06/08/12 #

    Sad news for the publishing industry.

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    • Bad news for printing, but good news for publishing, paper, ink and delivery is expensive, ebooks mean less overheads for a publisher, and so more profit.

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    • Dmc 06/08/12 #

      Great point Nikolas. Meant to say printing!

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    • @ Nikolas: True, but the main reason for going to a publisher is because of their efficient distribution and publish/print channels. Kindle’s store obviates the author’s need for a publisher, author’s can take their content directly to the Kindle storefront.

      This is bad news for the publishing industry.

      Reply
    • Dave, I think there is still very much a place for publishers in the world. Best sellers are made, they usually don’t spontaneously happen. The publisher is responsible for finding a book that could sell well, and also for pushing that book to all the right people and all the right places to increase its chances of success. I can see that Amazon are moving into distribution, but I doubt they want to take over all the networking and wheeling-dealing involved in promotions. Authors can deal directly with Amazon/Kindle, but the big sellers will go through a p

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    • Publisher as always. They’re place is safe in the greater scheme of things.

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    • Not less overhead for publishers. They still have mostly the same costs. The biggest change is method of publication. Instead of paper, ink, presses etc they have formatters and staff to upload to various vendors. Everything else is the same…first readers, editors, line editors, proof readers, cover designers, accountants, etc.

      Two big changes are happening right now…fiction sales are down in print but up in digital. Paperbacks, aka mass market, were always meant as throw away books, which is why they’ve teaditionally been made with low grade paper.

      The other change is that because it’s so easy for anyone to publish, they are. Authors are bypassing things like editing and attractive cover art just to have their namws in print. As a result, the market is flooded with substard work which means the rest of us have to work much harder to get our work noticed. Unfortunately this is causing a huge rift between self publishing and responsible publishing.

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    • @ Nikolas: Thanks for your reply and I agree with you in the short term. Right now printed books far outsell ebooks (although not on Amazon), so there is still a big place for publishers. For this reason, Amazon will keep publishers on their side and not compete against them; this will continue to be the case while the vast majority of books are still sold through publishers. Right now, Amazon needs publishers.

      The tide is turning Amazon are already heavily involved with the promotion of books but they use data and user-generated reviews as their promotion metrics. The publisher that was responsible for finding a book that sells is being slowly replaced by the aggregate mass opinion of enthusiastic reviewers.

      Publishing firms may still exist but they will be much more akin to glorified copy editors or marketing firms, rather than the distribution and promotion powerhouses we know today.

      Reply
    • Dave — You might find the figures for this article were based on mass market books and not all book pulished. There is no doubt mass market digital books are outselling traditional paperbacks…comparing like for like. But the figures would be much different if all book sales were compared.

      Also the current estimations are based on traditional distribution into bookstores vs the likes of Amazon and Barnes and Noble. The figures do NOT include small press sales which, combined just may rival Amazon totals. Small presses selling digital books have been around nearly 20 years. They have written the business model traditional publishers are only now scrambling to catch up with.

      Booksellers like Easons are already hurting because a) they take too high a percentage which means small press and self published authors can’t get on the shelves and b) they price books so high that few can afford them. The great 3 for 2 deals are not great sales. Their mark up is so high they barely take a financial hit. It are the authors who suffer…the lower the price of the book the lower their royalties. AND if you compare the price of a book on and Eason shelf to the Amazon price you’d be shocked to find you can very nearly buy two of that book from Amazon for the one cost at Eason…shipping included.

      Bookstores in Britain are only now starting to cop on but Eason’s only effort has been to put in a small kiosk for low end hard to use ereading devices but not train staff how to use them (most staff in my experience have Kindle). Those kiosks are also placed in high traffic areas which makes even looking at them nearly impossible. Easons other effort has been to fix up the childens area and enlarging it as to take up more space for adult books…as if the school books weren’t already an issue.

      It’s happening all over the world but in Ireland. The digital age is here. Typically, Ireland is being left in the dark until the last minute then will have to scramble to catch up. Much like the economy. I wonder if anyone realizes just how much money small presses are making now…in this economy! Would surprise a lot of people.

      Reply
  • I love my ereader for fiction but for large non fiction books like cookery eg the silver spoon, or world history or specialist reference books you can’t beat the printed page.

    Reply
  • Ireland’s only all-digital publisher is Tirgearr Publishing. They have open submissions this week…
    http://www.tirgearrpublishing.com

    They just launched in February this year and already making waves in the induatry. They publish adult genre fiction…ie fiction for readers over 18 years of age.

    Reply

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