This site uses cookies to improve your experience and to provide services and advertising. By continuing to browse, you agree to the use of cookies described in our Cookies Policy. You may change your settings at any time but this may impact on the functionality of the site. To learn more see our Cookies Policy.
OK
Dublin: 7 °C Thursday 21 June, 2018
Advertisement

This is the Newstalk ad RTÉ refused to carry

It’s all terribly dramatic.

IT ALL GOES so well in this TV ad for Newstalk – until the final few seconds.

That is because the tagline ‘Move The Dial’ at the end is, according to RTÉ, is a “call to action” and in contravention of RTÉ’s “codes and regulations”. That is the reason RTÉ has given for why it refused to run the ad on its platforms.

Newstalk has since lodged a complaint with the Competition Authority over the refusal.

At that point, 21 April, RTÉ had not yet published the “codes and regulations” it applies to accepting advertisements from other broadcasters. It has since done so here, and there’s a lot of wording dedicated to not running ads that “exhort listeners/viewers to switch radio/television channels”.

RTÉ told TheJournal.ie that the guidelines went up on the RTÉ website on 22 April but that they “have been in broad circulation in the industry, with agencies and clients, for many years”.

Here’s the ad. Warning: lots of high-octane music, and people jumping off the edge of things.

Source: Newstalk 106-108 fm/YouTube

Newstalk lodges complaint over RTÉ’s refusal to run ad>
Veet made lots of people angry with this awful ad about hairy legs>

  • Share on Facebook
  • Email this article
  •  

About the author:

Read next:

COMMENTS (22)

This is YOUR comments community. Stay civil, stay constructive, stay on topic. Please familiarise yourself with our comments policy here before taking part.
write a comment

Leave a commentcancel