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Oops… Check out Bank of America’s spectacular social media fail

Image: AP Photo/Alan Diaz/PA Images

THIS MAKES YOU wonder if Bank of America, which is currently axing 30,000 of its staff globally, already cut their social media team.

Or if they don’t already have a social media team, they should really consider getting one after this social media fail.

It’s been just a week since Google Plus started allowing for companies to have pages on the social networking site and it looks like someone already beat Bank of America to the punch, according to Carl Franzen at Talking Points Memo.

BofA’s Google Plus profile bashes the already embattled Charlotte, North Carolina-based bank. The page, which is no longer available, features unflattering pictures of former CEO Ken Lewis and mocking wall posts.

One wall post said, “Living under a tarp? I am too. My TARP is much bigger, however, and billions of dollars more expensive.”

It’s possible that the page could have been created by the bank initially and then later hacked.

However, according to Chester Wisniewski at the IT security blog NakedSecurity, the page was likely created by a group that tricked Google into thinking they were Bank of America.

We’ve included a screen shot below  (via TalkingPointsMemo)

Bank of America

- This article by Julia La Roche first appeared on BusinessInsider.com

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Business Insider is a business site with strong financial, media and tech focus.

Comments (4 Comments)

  • Ricky Smith 16/11/11 #
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    I don’t really get how this is a spectacular fail. Clearly its a fake or a hack as I doubt Bank Of America is in the business of slagging off or belittling its customers. Pure red top journalism with the headline here.

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  • Darren Moore 16/11/11 #
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    I agree with Ricky the headlines leads us to believe that the bank made some major mistake however its simply a fake profile or hack. “It IS a hack. That IS the story. Don’t blame the messenger” if this was the case the headline should convey this and the first and second paragraph also allude to a mistake by the bank and not “the story” which was that it was hacked.

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  • Hua5nite 16/11/11 #
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    I wouldn’t even call this news. waste of space.

    Reply

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