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Dublin: 10°C Wednesday 10 August 2022

Is the iWatch coming? Apple is trademarking the name in Japan

And here’s why the development of such a product makes absolute sense…

What the iWatch could look like
What the iWatch could look like
Image: Brett Jordan via Creative Commons/Flickr

APPLE APPEARS TO be coming out with a computer for your wrist – a smartwatch, perhaps called an “iWatch.” Either that, or the company is working very hard to fool everyone into believing it is.

The latest piece of evidence: Oulets everywhere are reporting that Apple applied for a trademark on the term “iWatch” in Japan. Apple filed the application on June 3, and Japan’s Patent Office published the application on its Website last week.

The trademark application follows months of reports from 9to5 Mac’s Mark Gurman and others, detailing Apple’s efforts to design, build, and sell a watch.

It makes all the sense in the world for Apple to make a smartwatch. There’s a chart we’ve cited before that makes this incredible clear.

It’s from Kleiner Perkins partner and former Internet analyst Mary Meeker’s latest presentation on the state of the technology industry and shows what, exactly, the average smartphone user is looking for when he or she checks their phone ~150 times per day:

things people check on iphone

Take a look at that chart, and do a quick mental experiment. Tally up all the "checks" you would rather do by looking at a screen on your wrist rather than pulling a screen out of your pocket.

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(You – or at least most people – would prefer to look at your wrist in every instance you could, right? That's why wrist-watches outsell pocket-watches, right?)

My tally is ~95. When I highlighted every type of check that I could do on a watch that is wirelessly connected to a phone in my pocket, the result made the chart look like this:

Things people do with smartwatch- This story by Nicholas Carlson was reproduced with permission from Business Insider

Next big thing: Is Apple working on the iWatch?

Read: Will the new iPhone be curved, have fingerprint scanning and look like this?

Published with permission from:

Business Insider
Business Insider is a business site with strong financial, media and tech focus.

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