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# the apple of my ive
The man Apple just gave a major promotion to has 5,000 patents to his name
Jony Ive will now become chief design officer, and will expand his focus to include both Apple Stores and Apple’s new campus.
APPLE HAS PROMOTED Jonathan Ive, the British designer responsible for a number of the company’s most famous products, to chief design officer.
Ive, who was the company’s senior vice president of design and was involved in the development of products like the iPhone, iPad, iPod and Macbook, will start his new role from July.
His focus will expand beyond devices and include designing the Apple Stores and its new campus known as spaceship, a circular campus that will house 12,000 workers.
The news was first revealed to the Telegraph where Ive said he would still be in charge of both design and products. An internal memo to Apple employees states that some of the management roles will be split up between two other members from 1st July.
Richard Howarth, a member of the design team who contributed to each new iPhone and Mac release, will become vice president of industrial design while Alan Dye, who worked on iOS 7, iOS 8 and Apple Watch, will become vice president of user interface design.
In the memo, Apple CEO Tim Cook said the new role would mean Ive is “responsible for all of our design, focusing entirely on current design projects, new ideas and future initiatives.”
Jony is one of the most talented and accomplished designers of his generation, with an astonishing 5,000 design and utility patents to his name. His new role is a reflection of the scope of work he’s been doing at Apple for some time.
Apple continues to be the most valuable company in the world, worth roughly €690 billion. In its most recent quarter, overall revenue rose to €53.2 billion, beating expectations of €51.3 billion, and has a cash pile of €178 billion to work with.
