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New Beginnings

Goodbye, old friend: Microsoft has officially ditched Nokia from its phones

The Lumia 535 will be released in selected markets and is expected to cost €110.

MICROSOFT HAS REVEALED its first branded smartphone that drops the Nokia name, months after it bought its handset division.

The Lumia 535 is a 5-inch low-end smartphone with a 5MP front and rear camera, as it markets itself to the selfie market.

The device will come in both a 3G single SIM and a 3G smart Dual SIM, and will include Windows Phone 8.1 and the Lumia Denim update, which brings improvements to the camera software and editing features.

According to Microsoft, the device will be released this month in select markets (i.e. emerging markets), and is expected to cost around €110.

The smartphone has a 1.2Ghz quad-core processor, 1GB of RAM and contains 8GB of storage. It also has a microSD slot which can support cards of up to 128GB.

Although the most noticeable thing about it is when you turn the phone over, where it shows the Microsoft brand in black writing.

This is the first device that Microsoft has announced without the Nokia branding. Earlier this year, it acquired Nokia’s handset division for €5.4 billion. Nokia continues to exist as a networks, mapping and technology licensing company.

Microsoft Lumia / YouTube

Read: Review: Does the Lumia 830 live up to its “affordable flagship” title? >

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