Kleenex scraps 'Mansize' branding from tissues over sexism accusation

The tissue company announced the move on social media amid growing criticism from the public.

KLEENEX HAS ANNOUNCED that its ‘Mansize’ brand will be discontinued following complaints to the company over sexism.

The tissue-maker announced the move on social media amid growing criticism from the public, and will change the line to ‘Extra Large’.

The company said: “We recently made changes to our Mansize branding and will now be labeled as Extra Large keep an eye out in shops”.

Kleenex for Men were first sold in 1956, with a claim that the tissues would “stay strong when wet”.

The company is part of Kimberly-Clark, whose products are sold in over 175 countries around the world.

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Kleenex scraps 'Mansize' branding from tissues over sexism accusation

Making a difference

A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

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