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THE MAN WHO AOL trusts to predict future trends in online and social media has told the Dublin Web Summit that he believes smartphones and mobiles are where people will spend most of their internet-surfing time in the near future.
David Shing, who kicked off the conference on the main stage at the RDS this morning, said that there were 1 billion smartphones in the globe. The smartphone, he said, should no longer be referred to as a second or third screen (behind, say, your laptop or desktop PC) but was for many, their “first screen”.
As a result, online companies had to begin creating mobile-compatible apps which properly addressed their users’ needs.
The shock-haired Australian gave a sharp and snappy presentation – these are some of his predictions:
And his lessons for companies trying to harness social networks? Harness pre-existing communities, constantly innovate even if it means failing sometimes (“fail-forward”, apparently).
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