A CONTROVERSIAL ADVERT for clothing store Abercrombie and Fitch has been removed from Dublin’s city centre.

Dublin City Council had initiated legal proceedings over the giant Dame Street banner which had not received the required planning permission. The case was due to be heard before Dublin’s District Court next month.

The banner, which was three stories high and covered the entire front of the building, had been in in place since the start of the summer.

Dublin City Council had issued a warning letter to Abercrombie and Fitch over the banner which showed a male torso.

“Dublin City Council has initiated legal proceedings to have the banner removed. We note that the banner has been removed,” a spokesperson told TheJournal.ie.

Abercrombie and Fitch is due to open a shop on the premises in November of this year. The US-based clothing store is believed to have signed a 10-year lease worth around €750,000 a year for the site.

Abercrombie and Fitch did not respond to a request for a comment.

Previously: This is one way to spice up your financial earnings report >

Previously: Clothing chain willing to pay Jersey Shore stars NOT to wear its clothing >

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