FRENCH REGULATORS HAVE fined Apple €1.1 billion for striking deals to keep prices high, in the biggest ever such sanction by the country’s competition authority.

The agency said Apple and top re-sellers agreed to align prices with Apple’s own pricing for its iPads and some other products. The deals did not concern iPhones.

Two “premium” French Apple re-sellers, Tech Data and Ingram Micro, were also fined a total of €139 million euros. The competition authority said Apple and the re-sellers agreed not to compete.

“Apple abusively exploited” distributors’ dependence on the tech giant, the authority wrote, and “prevented competition among different Apple distribution channels”.

It said that, in turn, hurt consumers.

Calling the fine “disheartening”, Apple defended its operations in a statement saying its “investment and innovation supports over 240,000 jobs across the country.”

Apple added: “It relates to practices from over a decade ago and discards 30 years of legal precedent that all companies in France rely on with an order that will cause chaos for companies across all industries.”