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Leaked Apple study suggests why people bought Androids instead

Apple’s court battles against Samsung reveal its own internal research as to why the Android took off so well.

Image: Paul Sakuma/AP

ACCORDING TO RESEARCH by Apple, the number one reason people chose Android over iPhone before 2011 was because the Android phone was available on their mobile phone network.

The Apple research came out in court yesterday. CNET’s Josh Lowensohn picked up on the chart, which is included below.

It’s an interesting chart because it suggests Apple could have dominated the US smartphone market if it had cut deals with Verizon, T-Mobile, and Sprint and not just AT&T.

That might not have been possible, though. Apple reportedly had a five-year exclusive deal with AT&T, which was highly supportive of Apple’s iPhone launch.

The reports/rumours say Apple renegotiated with AT&T when it introduced the iPad, and that’s why the iPhone was available on Verizon from 2011.

Whatever the case may have been, Apple is now on three major US carriers, as well as some smaller rural carriers, which is limiting Android’s market share growth.

We’d love to see an update to this chart from Apple. Have people warmed up to Android? Are they interested in bigger screens for the phones?

Published with permission from:

Business Insider
Business Insider is a business site with strong financial, media and tech focus.

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