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Dublin: 13 °C Tuesday 10 December, 2019

Apple may have billions, but it's still no match for Taylor Swift

TSwift: game-changer.

TSwift: game-changer.
TSwift: game-changer.
Image: AP/Press Association Images

TECH GIANT APPLE may have a market capitalisation of around $726 billion, but even they can’t stop Taylor Swift.

The company has announced it will change its policy of not paying artists for the three month trial period of its Apple Music service, after Swift penned an open letter, calling the decision “shocking, disappointing, and completely unlike this historically progressive and generous company.”

Swift said that she was speaking up for new artists who couldn’t afford not to be paid by the streaming service.

Eddy Cue, Apple’s senior vice president of Internet software and services, said late Sunday that the company had shifted course and would compensate for streams in all stages.

Apple music “will pay artist(s) for streaming, even during (customers’) free trial period,” he wrote on Twitter.

Mimicking Swift’s earlier protest, Cue wrote, “We love you (Taylor) and indie artists. Love, Apple.”

Source: TaylorSwiftVEVO/YouTube

He told Billboard that he had rang Swift, who plays two sold-out gigs in the 3Arena next week.

Swift has refused to allow her catalogue stream on Spotify, saying the company doesn’t compensate artists properly.

Apple Music will give users a three-month trial, but will charge $9.99 thereafter.

Read: Taylor Swift says Apple’s new music service is “shocking, disappointing and completely unlike” the company

Read: Apple is launching its very own music-streaming service

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