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BAI launches 'right to reply' scheme for the correction of information

The scheme will allow a person the right to apply for a correction if material has been broadcast which results in their “honour or reputation being impugned”.

Image: Alan Kleina Mendes via Creative Commons

THE BROADCASTING AUTHORITY of Ireland has today published a Right of Reply Scheme, which aims to provide an opportunity for a person to exercise their right to the correction of incorrect information – without having to resort to potentially time-consuming and costly legal action.

The BAI scheme will come into effect from tomorrow and , according to a statement, will “will facilitate the correction of incorrect information which has been broadcast and which has resulted in a person’s honour or reputation being impugned”.

The BAI’s Chief Executive Michael O’ Keeffe said: “A Right of Reply is about the correction of incorrect facts or information. However, the Scheme does not provide for the broadcast of an alternative or contrary opinion. In other words, a person may not be satisfied with the manner in which a broadcaster has relayed information about him or her, but a Right of Reply will not be granted unless the facts or information are factually incorrect such that their honour or reputation has been impugned.”

All broadcasters will be required to include on their website a copy of the scheme and information about the contact person to whom requests for a Right of Reply may be made.

Read more about the Right to Reply Scheme here.

Read: Ads aimed at children get stricter guidelines >

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