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Dublin: 14 °C Tuesday 7 July, 2020

#burger wars

# burger-wars - Wednesday 12 April, 2017

"Registering 'snackbox' was a step too far": Supermac's takes on McDonald's Big Mac

Supermac’s has asked the EU to cancel McDonald’s trademark on the name Big Mac in an ongoing war between the fast-food chains.

# burger-wars - Thursday 28 January, 2016

Supermac's has been dealt a blow in its fight against McDonald's

The EU found that the two companies had identical milk, meat that was “similar to a high degree” and similar seasonings.

# burger-wars - Friday 18 September, 2015

"It's very hard to compete with a company that doesn't pay any taxes" - Supermac's chief

Supermac’s thinks McDonald’s have skipped paying an enormous €3.7 billion worth of tax in Europe, and they’re not one bit impressed.

# burger-wars - Friday 26 June, 2015

Supermac's is not backing down in its battle against McDonald's

There has been concern that the two brands could be confused if Supermac’s expand internationally.